Fastenal’s E-Commerce UX
This is a case study of Fastenal’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 482 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Fastenal’s overall e-commerce UX performance is broken. This is mainly due to broken Product Page, Cart & Checkout, and On-Site Search performances.
Overall UX Performance
482 Guidelines · Performance:
Desktop Web
279 Guidelines · Performance:
Homepage & Category
37 Guidelines · Performance:
On-Site Search
32 Guidelines · Performance:
Product Lists & Filtering
44 Guidelines · Performance:
Product Page
37 Guidelines · Performance:
Cart & Checkout
107 Guidelines · Performance:
Customer Accounts
22 Guidelines · Performance:
Mobile Web
203 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Fastenal’s Desktop Web E-Commerce Design
21 pages of Fastenal’s e-commerce site, marked up with 204 best practice examples:
Fastenal’s Mobile Web E-Commerce Design
18 pages of Fastenal’s e-commerce site, marked up with 156 best practice examples:
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Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 363 articles in the full public archive.