Fastenal’s E-Commerce UX
This is a case study of Fastenal’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 482 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Fastenal’s overall e-commerce UX performance is broken. This is mainly due to broken Product Page, Cart & Checkout, and On-Site Search performances.
Overall UX Performance
482 Guidelines · Performance:
Desktop Web
279 Guidelines · Performance:
Homepage & Category
37 Guidelines · Performance:
Homepage
7 Guidelines · Performance:
Category Taxonomy & Category Pages
10 Guidelines · Performance:
Main Navigation
9 Guidelines · Performance:
Site-Wide Layout
11 Guidelines · Performance:
On-Site Search
32 Guidelines · Performance:
Query Types & Search Form
11 Guidelines · Performance:
Autocomplete
8 Guidelines · Performance:
Search Results Logic & Layout
13 Guidelines · Performance:
Product Lists & Filtering
44 Guidelines · Performance:
List Layout & Features
9 Guidelines · Performance:
List Items: Product Info & Thumbnails
9 Guidelines · Performance:
Filtering
19 Guidelines · Performance:
Sorting
7 Guidelines · Performance:
Product Page
37 Guidelines · Performance:
Product Page Layout & Cross-Sells
10 Guidelines · Performance:
Product Images & Gallery UI
6 Guidelines · Performance:
The 'Buy' Section
5 Guidelines · Performance:
Shipping & Returns
6 Guidelines · Performance:
Product Description & Specification Sheet
10 Guidelines · Performance:
Cart & Checkout
107 Guidelines · Performance:
Shopping Cart & “Added to Cart” Behavior
11 Guidelines · Performance:
Account Selection & Creation
7 Guidelines · Performance:
Checkout Types & Layout
10 Guidelines · Performance:
Customer & Address Information
10 Guidelines · Performance:
Shipping & Store Pickup
11 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
6 Guidelines · Performance:
Credit Card Form
10 Guidelines · Performance:
Form Fields & Page Design
14 Guidelines · Performance:
Field Labels & Microcopy
6 Guidelines · Performance:
User Interactions & Distractions
8 Guidelines · Performance:
Validation Errors, Field Design & Autocompletion
23 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Design & Input Optimization
13 Guidelines · Performance:
Order Review
5 Guidelines · Performance:
Customer Accounts
22 Guidelines · Performance:
Account Drop-Down and Dashboard
8 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
8 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
6 Guidelines · Performance:
Mobile Web
203 Guidelines · Performance:
Homepage & Category
19 Guidelines · Performance:
Homepage
6 Guidelines · Performance:
Main Navigation
5 Guidelines · Performance:
Taxonomy & Category Pages
8 Guidelines · Performance:
On-Site Search
26 Guidelines · Performance:
Query Types & Search Form
10 Guidelines · Performance:
Autocomplete
7 Guidelines · Performance:
Search Results Logic & Layout
9 Guidelines · Performance:
Product List & Filtering
38 Guidelines · Performance:
Product List Layout & Features
13 Guidelines · Performance:
List Item Content
11 Guidelines · Performance:
Filtering & Sorting
14 Guidelines · Performance:
Product Pages
35 Guidelines · Performance:
Product Page Layout & Cross-Sells
9 Guidelines · Performance:
Images & Gallery UI
6 Guidelines · Performance:
Buy Section
4 Guidelines · Performance:
Shipping & Returns
5 Guidelines · Performance:
Product Description & Specification Sheet
11 Guidelines · Performance:
Mobile Checkout
65 Guidelines · Performance:
Mobile Checkout Layout
4 Guidelines · Performance:
Mobile Shopping Cart
6 Guidelines · Performance:
Mobile Account Selection & Creation
5 Guidelines · Performance:
Mobile User Info
6 Guidelines · Performance:
Mobile Shipping & Store Pickup
5 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
14 Guidelines · Performance:
Mobile Form Fields
7 Guidelines · Performance:
Mobile Field Validation
8 Guidelines · Performance:
Mobile Input Optimization
5 Guidelines · Performance:
Mobile Order Review
5 Guidelines · Performance:
Mobile Site-Wide Features & Elements
20 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Fastenal’s Desktop Web E-Commerce Design
21 pages of Fastenal’s e-commerce site, marked up with 204 best practice examples:
Fastenal’s Mobile Web E-Commerce Design
18 pages of Fastenal’s e-commerce site, marked up with 156 best practice examples:
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Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 348 articles in the full public archive.