J.C. Penney’s E-Commerce UX

This is a case study of J.C. Penney’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 813 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

J.C. Penney’s overall e-commerce UX performance is decent. On a positive note, J.C. Penney has good On-Site Search. This is, however, curtailed by broken Order Tracking & Returns and poor Customer Accounts performances.

First benchmarked in April 2012, and reviewed 25 times since then, most recently in February 2023.


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Overall UX Performance

832 Guidelines · Performance:

Desktop Web

458 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

46 Guidelines · Performance:

Product Lists & Filtering

85 Guidelines · Performance:

Product Page

101 Guidelines · Performance:

Cart & Checkout

118 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Features

12 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

374 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.