Benchmark Overview

Neiman Marcus’ E-Commerce UX

This is a case study of Neiman Marcus’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Neiman Marcus’ overall e-commerce UX performance is acceptable. This is mainly due to good Product Lists & Filtering while simultaneously having broken On-Site Search and mediocre Cart & Checkout.

Neiman Marcus’ Homepage & Category performance is acceptable. For instance, Neiman Marcus’ category experience has good Main Navigation yet suffers from mediocre Homepage and broken Intermediary Category Pages.

Neiman Marcus’ On-Site Search performance is broken. Some of Neiman Marcus’ biggest on-site search usability issues are due to mediocre Search Form & Logic, poor Search Query Types, and poor Results Logic & Guidance.

Neiman Marcus’ Product Lists & Filtering performance is good. It is especially a state of the art Filtering: Interface & Layout, good List Items: Personalization, and good List Layout that helps Neiman Marcus’ product list UX. Do, however, watch out for their poor Loading Products performance.

Neiman Marcus’ Product Page performance is acceptable. Notably, Neiman Marcus’ product page performance is hampered by mediocre Product Video & 360-View and Auxiliary Content, although this is helped somewhat by state of the art Shipping, Returns, and Gifting and Product Page Layout.

Neiman Marcus’ Cart & Checkout performance is mediocre. Some of Neiman Marcus’ biggest checkout usability issues are due to mediocre User Interactions & Distractions, Account Selection & Creation, and Order Review. That said, their checkout performs well within Cross-Sells.

Rank: 22 of 60

Usability Score: 467

URL: neimanmarcus.com


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Poor
Acceptable
Good

Neiman Marcus' E-Commerce UX: 439 guidelines · Comparative score: 467.1

Homepage & Category: 64 guidelines · Score: 672.7

Homepage: 15 guidelines · Score: 75.5

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237 Violated Low · Score: -16.5

Guideline #240 Adhered High · Score: 23.6

Guideline #242 Adhered Low · Score: 11.8

Guideline #248 Violated Low · Score: -11.8

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered High · Score: 23.6

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Issue Resolved · Score: 23.6

Guideline #241 Adhered Low · Score: 7.1

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated High · Score: -14.2

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 15 guidelines · Score: 212.4

These 15 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253 Violated High · Score: -33.0

Guideline #261 Adhered Low · Score: 11.8

Guideline #263 Adhered High · Score: 33.0

Guideline #266 Adhered High · Score: 23.6

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.3

Guideline #259 Adhered High · Score: 37.8

Guideline #282 Adhered High · Score: 23.6

Guideline #286 Adhered High · Score: 23.6

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.8

Guideline #278 Adhered High · Score: 18.9

Guideline #277 Issue Resolved · Score: 18.9

Guideline #318 Issue Resolved · Score: 14.2

Guideline #1008 Not Applicable · Score: 0.0

Main Navigation: 16 guidelines · Score: 271.4

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287 Adhered High · Score: 33.0

Guideline #294 Adhered High · Score: 37.8

Guideline #302 Adhered Low · Score: 16.5

Guideline #289 Violated Low · Score: -11.8

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Adhered High · Score: 28.3

Guideline #298 Issue Resolved · Score: 28.3

Guideline #291 Adhered Low · Score: 11.8

Guideline #297 Adhered High · Score: 18.9

Guideline #256 Issue Resolved · Score: 23.6

Guideline #304 Issue Resolved · Score: 23.6

Guideline #305 Adhered High · Score: 18.9

Guideline #296 Issue Resolved · Score: 18.9

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Adhered High · Score: 9.4

Intermediary Category Pages: 6 guidelines · Score: -7.1

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307 Violated High · Score: -37.8

Guideline #309 Violated Low · Score: -16.5

Guideline #308 Issue Resolved · Score: 23.6

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Issue Resolved · Score: 23.6

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 12 guidelines · Score: 120.4

These 12 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 12 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279 Violated Low · Score: -11.8

Guideline #258 Issue Resolved · Score: 37.8

Guideline #252 Adhered High · Score: 23.6

Guideline #250 Adhered High · Score: 18.9

Guideline #293 Adhered High · Score: 18.9

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.4

Guideline #273 Not Applicable · Score: 0.0

Guideline #940 Not Applicable · Score: 0.0

Guideline #1057 Not Applicable · Score: 0.0

On-Site Search: 50 guidelines · Score: -50.2

Search Query Types: 12 guidelines · Score: -36.8

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Adhered High · Score: 53.6

Guideline #334 Violated Low · Score: -26.8

Guideline #340 Adhered Low · Score: 16.7

Guideline #335 Violated High · Score: -33.5

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Neutral · Score: 0.0

Guideline #344 Violated High · Score: -46.9

Guideline #399 Violated High · Score: -33.5

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 33.5

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 67.0

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.2

Guideline #349 Violated High · Score: -33.5

Guideline #407 Violated High · Score: -46.9

Guideline #339 Issue Resolved · Score: 33.5

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.5

Guideline #348 Adhered High · Score: 26.8

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 8 guidelines · Score: 77.0

These 8 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Adhered High · Score: 40.2

Guideline #404 Violated Low · Score: -20.1

Guideline #361 Violated High · Score: -20.1

Guideline #356 Issue Resolved · Score: 33.5

Guideline #369 Neutral · Score: 0.0

Guideline #368 Adhered Low · Score: 16.7

Guideline #363 Adhered High · Score: 26.8

Guideline #1001 Not Applicable · Score: 0.0

Results Logic & Guidance: 8 guidelines · Score: -43.5

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Violated High · Score: -46.9

Guideline #362 Adhered Low · Score: 23.4

Guideline #370 Violated High · Score: -40.2

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Violated High · Score: -33.5

Guideline #365 Issue Resolved · Score: 33.5

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -113.9

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Violated High · Score: -33.5

Guideline #379 Issue Resolved · Score: 53.6

Guideline #386 Adhered High · Score: 46.9

Guideline #381 Neutral · Score: 0.0

Guideline #377 Violated Low · Score: -16.7

Guideline #376 Violated Low · Score: -26.8

Guideline #403 Violated High · Score: -46.9

Guideline #393 Violated High · Score: -33.5

Guideline #406 Violated High · Score: -33.5

Guideline #378 Violated Low · Score: -16.7

Guideline #401 Violated High · Score: -26.8

Guideline #402 Adhered Low · Score: 20.1

Product Lists & Filtering: 96 guidelines · Score: 860.0

List Layout: 7 guidelines · Score: 111.6

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.7

Guideline #531 Adhered Low · Score: 13.6

Guideline #537 Adhered High · Score: 27.2

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 38.1

Loading Products: 6 guidelines · Score: -49.0

These 6 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 6 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501 Violated High · Score: -32.7

Guideline #502 Violated Low · Score: -16.3

Guideline #503 Violated High · Score: -16.3

Guideline #504 Adhered Low · Score: 16.3

Guideline #505 Not Applicable · Score: 0.0

Guideline #1024 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 201.4

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440 Adhered High · Score: 43.5

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 38.1

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.7

Guideline #441 Not Applicable · Score: 0.0

Guideline #447 Not Applicable · Score: 0.0

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 38.1

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered High · Score: 27.2

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.8

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 40.8

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448 Not Applicable · Score: 0.0

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Adhered High · Score: 27.2

Guideline #450 Not Applicable · Score: 0.0

Guideline #449 Not Applicable · Score: 0.0

Guideline #525 Violated Low · Score: -13.6

Guideline #527 Adhered High · Score: 27.2

Guideline #529 Violated Low · Score: -16.3

Guideline #530 Adhered High · Score: 16.3

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 43.5

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480 Adhered High · Score: 38.1

Guideline #482 Adhered High · Score: 27.2

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.8

Filtering: Available Filters: 10 guidelines · Score: 54.4

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409 Adhered High · Score: 43.5

Guideline #413 Adhered High · Score: 38.1

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Not Applicable · Score: 0.0

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -27.2

Guideline #416 Violated High · Score: -27.2

Guideline #415 Adhered High · Score: 27.2

Filtering: Scope & Logic: 14 guidelines · Score: 174.2

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424 Adhered High · Score: 38.1

Guideline #427 Adhered High · Score: 38.1

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.8

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.9

Guideline #436 Adhered High · Score: 10.9

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Violated High · Score: -27.2

Guideline #492 Adhered High · Score: 27.2

Guideline #493 Adhered High · Score: 27.2

Guideline #486 Adhered High · Score: 27.2

Filtering: Interface & Layout: 11 guidelines · Score: 163.3

‘State of the Art’

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468 Adhered High · Score: 43.5

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Issue Resolved · Score: 38.1

Guideline #464 Adhered High · Score: 27.2

Guideline #467 Adhered High · Score: 27.2

Guideline #475 Violated Low · Score: -13.6

Guideline #479 Adhered Low · Score: 13.6

Guideline #476 Adhered High · Score: 27.2

Guideline #465 Neutral · Score: 0.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 81.6

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510 Adhered High · Score: 43.5

Guideline #511 Violated High · Score: -38.1

Guideline #539 Adhered High · Score: 21.8

Guideline #514 Adhered High · Score: 27.2

Guideline #513 Adhered High · Score: 27.2

Guideline #509 Violated High · Score: -27.2

Guideline #521 Adhered High · Score: 27.2

Guideline #517 Not Applicable · Score: 0.0

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 38.1

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495 Issue Resolved · Score: 38.1

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 535.0

Product Page Layout: 8 guidelines · Score: 79.4

‘State of the Art’

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Adhered High · Score: 24.2

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Adhered High · Score: 20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Adhered High · Score: 17.3

Product Images: 9 guidelines · Score: -8.6

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740 Violated High · Score: -27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered Low · Score: 12.1

Guideline #755 Violated High · Score: -17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: 113.9

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Adhered High · Score: 24.2

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Issue Resolved · Score: 17.3

Guideline #781 Neutral · Score: 0.0

Guideline #773 Neutral · Score: 0.0

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 1.7

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759 Violated Low · Score: -8.6

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 70.8

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Issue Resolved · Score: 24.2

Guideline #820 Adhered High · Score: 24.2

Guideline #798 Violated High · Score: -17.3

Guideline #817 Issue Resolved · Score: 17.3

Guideline #792 Violated Low · Score: -8.6

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Violated Low · Score: -3.5

Shipping, Returns, and Gifting: 7 guidelines · Score: 96.7

‘State of the Art’

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825 Adhered High · Score: 17.3

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Adhered High · Score: 17.3

Guideline #804 Adhered High · Score: 10.4

Guideline #802 Violated High · Score: -10.4

Guideline #805 Adhered High · Score: 20.7

Product Variations: 9 guidelines · Score: 46.6

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848 Adhered High · Score: 24.2

Guideline #853 Not Applicable · Score: 0.0

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Violated Low · Score: -8.6

Guideline #851 Not Applicable · Score: 0.0

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Adhered High · Score: 6.9

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Adhered High · Score: 6.9

Product Descriptions: 7 guidelines · Score: 91.5

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Not Applicable · Score: 0.0

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Adhered Low · Score: 8.6

Specifications Sheet: 5 guidelines · Score: 0.0

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858 Not Applicable · Score: 0.0

Guideline #840 Not Applicable · Score: 0.0

Guideline #835 Not Applicable · Score: 0.0

Guideline #839 Not Applicable · Score: 0.0

Guideline #857 Not Applicable · Score: 0.0

User Reviews: 13 guidelines · Score: -24.2

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739 Violated High · Score: -24.2

Guideline #743 Not Applicable · Score: 0.0

Guideline #750 Not Applicable · Score: 0.0

Guideline #749 Not Applicable · Score: 0.0

Guideline #768 Not Applicable · Score: 0.0

Guideline #742 Not Applicable · Score: 0.0

Guideline #748 Not Applicable · Score: 0.0

Guideline #785 Not Applicable · Score: 0.0

Guideline #767 Not Applicable · Score: 0.0

Guideline #765 Not Applicable · Score: 0.0

Guideline #746 Not Applicable · Score: 0.0

Guideline #763 Not Applicable · Score: 0.0

Guideline #786 Not Applicable · Score: 0.0

Auxiliary Content: 5 guidelines · Score: -3.5

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807 Not Applicable · Score: 0.0

Guideline #788 Adhered High · Score: 13.8

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 70.8

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Not Applicable · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: 318.1

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 68.3

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601 Adhered High · Score: 13.7

Guideline #600 Issue Resolved · Score: 13.7

Guideline #602 Issue Resolved · Score: 13.7

Guideline #603 Issue Resolved · Score: 13.7

Guideline #732 Adhered Low · Score: 9.6

Guideline #620 Adhered High · Score: 13.7

Guideline #623 Violated High · Score: -13.7

Guideline #622 Adhered Low · Score: 6.8

Guideline #673 Violated High · Score: -13.7

Guideline #624 Adhered High · Score: 10.9

Account Selection & Creation: 9 guidelines · Score: 2.7

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637 Adhered High · Score: 19.1

Guideline #652 Violated High · Score: -19.1

Guideline #639 Violated Low · Score: -9.6

Guideline #677 Neutral · Score: 0.0

Guideline #638 Adhered High · Score: 13.7

Guideline #653 Adhered High · Score: 13.7

Guideline #676 Adhered Low · Score: 6.8

Guideline #665 Violated High · Score: -13.7

Guideline #640 Violated High · Score: -8.2

Customer & Address Information: 12 guidelines · Score: 34.1

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731 Violated Low · Score: -9.6

Guideline #566 Adhered Low · Score: 10.9

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Adhered Low · Score: 9.6

Guideline #736 Issue Resolved · Score: 19.1

Guideline #561 Adhered High · Score: 13.7

Guideline #558 Violated High · Score: -13.7

Guideline #557 Violated Low · Score: -6.8

Guideline #560 Violated High · Score: -8.2

Guideline #573 Adhered High · Score: 10.9

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.2

Gifting Flow & Features: 5 guidelines · Score: -6.8

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647 Violated High · Score: -8.2

Guideline #650 Adhered High · Score: 13.7

Guideline #646 Violated Low · Score: -6.8

Guideline #649 Violated High · Score: -13.7

Guideline #645 Adhered High · Score: 8.2

Shipping & Store Pickup: 11 guidelines · Score: 20.5

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544 Adhered High · Score: 19.1

Guideline #547 Violated Low · Score: -8.2

Guideline #550 Adhered High · Score: 13.7

Guideline #543 Adhered High · Score: 13.7

Guideline #548 Violated Low · Score: -5.5

Guideline #549 Not Applicable · Score: 0.0

Guideline #632 Violated High · Score: -13.7

Guideline #633 Neutral · Score: 0.0

Guideline #631 Violated High · Score: -13.7

Guideline #634 Adhered Low · Score: 6.8

Guideline #635 Adhered High · Score: 8.2

Payment Flow & Methods (Incl. Third-Party): 8 guidelines · Score: -9.6

These 8 ‘Payment Flow & Methods (Incl. Third-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. Third-Party)’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590 Violated Low · Score: -6.8

Guideline #671 Neutral · Score: 0.0

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Violated High · Score: -13.7

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered Low · Score: 5.5

Guideline #586 Adhered Low · Score: 5.5

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: -36.9

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582 Violated Low · Score: -9.6

Guideline #594 Violated High · Score: -19.1

Guideline #587 Violated High · Score: -19.1

Guideline #583 Violated High · Score: -13.7

Guideline #588 Issue Resolved · Score: 13.7

Guideline #577 Neutral · Score: 0.0

Guideline #584 Adhered Low · Score: 6.8

Guideline #591 Adhered High · Score: 10.9

Guideline #585 Violated Low · Score: -4.1

Guideline #664 Violated Low · Score: -2.7

Order Review: 5 guidelines · Score: 0.0

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552 Violated High · Score: -19.1

Guideline #556 Adhered Low · Score: 8.2

Guideline #545 Violated High · Score: -13.7

Guideline #551 Adhered High · Score: 13.7

Guideline #553 Adhered High · Score: 10.9

Order Confirmation & E-Mail: 4 guidelines · Score: 8.2

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599 Violated High · Score: -13.7

Guideline #596 Adhered Low · Score: 5.5

Guideline #598 Adhered High · Score: 8.2

Guideline #597 Adhered High · Score: 8.2

Form & Page Design: 10 guidelines · Score: 6.8

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606 Adhered High · Score: 13.7

Guideline #611 Violated High · Score: -13.7

Guideline #687 Adhered High · Score: 10.9

Guideline #613 Violated High · Score: -8.2

Guideline #607 Violated High · Score: -8.2

Guideline #608 Violated High · Score: -8.2

Guideline #730 Violated High · Score: -19.1

Guideline #679 Issue Resolved · Score: 19.1

Guideline #668 Adhered Low · Score: 6.8

Guideline #733 Adhered High · Score: 13.7

User Interactions & Distractions: 10 guidelines · Score: 46.4

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696 Issue Resolved · Score: 19.1

Guideline #707 Violated High · Score: -13.7

Guideline #609 Adhered High · Score: 13.7

Guideline #709 Not Applicable · Score: 0.0

Guideline #726 Issue Resolved · Score: 16.4

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Violated High · Score: -19.1

Guideline #713 Adhered High · Score: 16.4

Guideline #657 Adhered High · Score: 8.2

Guideline #699 Adhered High · Score: 5.5

Cross-Sells: 4 guidelines · Score: 50.5

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581 Issue Resolved · Score: 19.1

Guideline #579 Adhered High · Score: 13.7

Guideline #580 Adhered High · Score: 13.7

Guideline #578 Adhered Low · Score: 4.1

Validation Errors & Data Persistence: 10 guidelines · Score: 91.5

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720 Adhered High · Score: 21.8

Guideline #723 Adhered High · Score: 21.8

Guideline #722 Neutral · Score: 0.0

Guideline #719 Adhered High · Score: 19.1

Guideline #721 Neutral · Score: 0.0

Guideline #718 Neutral · Score: 0.0

Guideline #625 Adhered High · Score: 16.4

Guideline #626 Adhered High · Score: 16.4

Guideline #627 Violated Low · Score: -4.1

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 32.8

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686 Violated Low · Score: -10.9

Guideline #683 Adhered High · Score: 19.1

Guideline #681 Adhered High · Score: 13.7

Guideline #685 Violated High · Score: -10.9

Guideline #694 Adhered High · Score: 13.7

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Adhered High · Score: 8.2

Field Design & Features: 8 guidelines · Score: 0.0

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674 Violated Low · Score: -9.6

Guideline #659 Adhered High · Score: 13.7

Guideline #669 Violated Low · Score: -6.8

Guideline #660 Violated High · Score: -13.7

Guideline #658 Adhered High · Score: 8.2

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Neutral · Score: 0.0

Guideline #663 Issue Resolved · Score: 8.2

Default Values & Autocompletion: 8 guidelines · Score: 19.1

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Neiman Marcus and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555 Violated High · Score: -19.1

Guideline #554 Violated High · Score: -16.4

Guideline #568 Issue Resolved · Score: 16.4

Guideline #576 Adhered High · Score: 13.7

Guideline #572 Adhered High · Score: 16.4

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.2

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Neiman Marcus’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.



Industry Comparison: Apparel & Accessories

Overall Neiman Marcus ranks 22 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 4 in the Apparel & Accessories industry.