KiwiCo’s E-Commerce UX

This is a case study of KiwiCo’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

KiwiCo’s overall e-commerce UX performance is decent. Notably, KiwiCo’s UX performance is impeded by broken Mobile Homepage, Main Navigation & CSS Core Pages, poor Mobile Individual Product Offerings, and poor Mobile Site-Wide Design & Interaction.

Performance: 48.8decent

URL: kiwico.com

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Poor

Mediocre

Decent

Good

Perfect

Desktop Web

213 Guidelines · Performance:

Homepage, Main Navigation & CSS Core Pages

23 Guidelines · Performance:

Homepage

11 Guidelines · Performance:

Main Navigation

7 Guidelines · Performance:

CSS Core Pages

5 Guidelines · Performance:

Individual Product Offerings

42 Guidelines · Performance:

Product List: Info & Thumbnails

11 Guidelines · Performance:

Product List: Filtering & Sorting

11 Guidelines · Performance:

Product Page Layout

4 Guidelines · Performance:

Product Page: Images & Descriptions

10 Guidelines · Performance:

Product Page: Buy Section & Shipping

6 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Account Drop-Down

7 Guidelines · Performance:

Account Sign In & Dashboard

8 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

12 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

7 Guidelines · Performance:

Cart & Checkout

101 Guidelines · Performance:

Checkout Features & Layout

7 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

6 Guidelines · Performance:

Account Selection & Creation

6 Guidelines · Performance:

Customer & Address Information

11 Guidelines · Performance:

Shipping Options

6 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

7 Guidelines · Performance:

Credit Card Form

8 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Subscription Confirmation & Cancellation

7 Guidelines · Performance:

User Interactions & Distractions

5 Guidelines · Performance:

Cross-Sells

4 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

5 Guidelines · Performance:

Field Design & Input Optimization

14 Guidelines · Performance:

Site-Wide Design & Interaction

13 Guidelines · Performance:

Mobile Web

167 Guidelines · Performance:

Mobile Homepage, Main Navigation & CSS Core Pages

18 Guidelines · Performance:

Mobile Homepage

9 Guidelines · Performance:

Mobile Main Navigation

5 Guidelines · Performance:

Mobile CSS Core Pages

4 Guidelines · Performance:

Mobile Individual Product Offerings

42 Guidelines · Performance:

Mobile Product List: Info & Thumbnails

13 Guidelines · Performance:

Mobile Product List: Filtering & Sorting

9 Guidelines · Performance:

Mobile Product Page: Images & Descriptions

14 Guidelines · Performance:

Mobile Product Page: Buy Section & Shipping

6 Guidelines · Performance:

Mobile Cart & Checkout

86 Guidelines · Performance:

Mobile Checkout Features & Layout

11 Guidelines · Performance:

Mobile Shopping Cart & “Added to Cart” Behavior

4 Guidelines · Performance:

Mobile Account Selection & Creation

6 Guidelines · Performance:

Mobile Customer & Address Information

10 Guidelines · Performance:

Mobile Shipping Options

5 Guidelines · Performance:

Mobile Payment Flow & Methods (Incl. Third-Party)

4 Guidelines · Performance:

Mobile Credit Card Form

7 Guidelines · Performance:

Mobile Order Review

5 Guidelines · Performance:

Mobile Subscription Confirmation

4 Guidelines · Performance:

Mobile Validation Errors & Data Persistence

10 Guidelines · Performance:

Mobile Field Labels & Microcopy

6 Guidelines · Performance:

Mobile Field Design & Input Optimization

14 Guidelines · Performance:

Mobile Site-Wide Design & Interaction

21 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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