McDonald’s E-Commerce UX
This is a case study of McDonald’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 5 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
McDonald’s overall e-commerce UX performance is mediocre. Some of McDonald’s biggest UX issues are caused by broken Mobile App On-Site Search, Mobile App Menu Item Pages, and Mobile App Homepage & Category Navigation performances. That said, their site performs great within Mobile App Accounts & Self-Service.
First benchmarked in April 2022.
Mobile Web
214 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
19 Guidelines · Performance:
Mobile Web On-Site Search
25 Guidelines · Performance:
Mobile Web Restaurant Lists & Menus
35 Guidelines · Performance:
Mobile Web Menu Item Pages
26 Guidelines · Performance:
Mobile Web Cart & Checkout
90 Guidelines · Performance:
Mobile Web Site-Wide Design & Interaction
19 Guidelines · Performance:
Mobile App
208 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
McDonald’s Mobile App E-Commerce Design
25 pages of McDonald’s e-commerce site, marked up with 140 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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See all 379 articles in the full public archive.