Nike’s E-Commerce UX
This is a case study of Nike’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 862 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Nike’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken On-Site Search, poor Customer Accounts, and mediocre Order Tracking & Returns.
First benchmarked in April 7, 2012, and reviewed 26 times since then, most recently November 10, 2022.
Overall UX Performance
866 Guidelines · Performance:
Desktop Web
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
On-Site Search
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
Product Page
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
384 Guidelines · Performance:
Mobile App
364 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Nike’s Desktop Web E-Commerce Design
28 pages of Nike’s e-commerce site, marked up with 335 best practice examples:
Nike’s Mobile Web E-Commerce Design
21 pages of Nike’s e-commerce site, marked up with 269 best practice examples:
Nike’s Mobile App E-Commerce Design
30 pages of Nike’s e-commerce site, marked up with 177 best practice examples:
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Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 363 articles in the full public archive.