This is a case study of OBI’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 266 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
OBI’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken On-Site Search, broken On-Site Search, and mediocre Accounts & Self-Service.
266 Guidelines · Performance:
Homepage & Category Navigation
34 Guidelines · Performance:
31 Guidelines · Performance:
Product Lists & Filtering
44 Guidelines · Performance:
50 Guidelines · Performance:
Cart & Checkout
91 Guidelines · Performance:
Accounts & Self-Service
16 Guidelines · Performance:
242 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
27 pages of OBI’s e-commerce site, marked up with 222 best practice examples:
23 pages of OBI’s e-commerce site, marked up with 224 best practice examples:
Explore similar case studies of Home & Hardware sites:
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 363 articles in the full public archive.