OBI UX Case Study
This is a case study of OBI’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 523 design elements. 333 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
OBI’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access OBI’s case study.
First benchmarked in February 2023 and reviewed once in January 2026.
OBI’s UX Performance upgrade
Benchmark Chart
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- Interactive benchmark performance charts across leading ecommerce sites
- Industry and competitor performance comparisons grounded in Baymard's research
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
UX Case Study Highlights
Industry Comparison
OBI’s Home & Hardware experience is more effective when users are browsing than when they need to compare options, confirm product fit, or finalize purchase details. Even so, OBI outperforms…
OBI’s Desktop Web Ecommerce Design
29 pages of OBI’s ecommerce site, marked up with 199 best practice examples:
OBI’s Mobile Web Ecommerce Design
27 pages of OBI’s ecommerce site, marked up with 201 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 456 articles in the full public archive.