Benchmarks

Progressive UX Case Study

This is a case study of Progressive’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 168 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Progressive’s overall e-commerce UX performance is mediocre. Some of Progressive’s biggest UX issues are caused by poor Application Form and mediocre Site-Wide Design & Interaction performances. That said, their site performs great within Mobile Site-Wide Design & Interaction.

First benchmarked in April 2023.


Performance29.7Mediocre

URLprogressive.com


UX Award Winner (see all):

Insurance (mobile)Top 1%


Get Premium Research Access

Poor
Mediocre
Decent
Good
Perfect

Desktop Web

174 Guidelines · Performance:

Homepage, Main Navigation & Search

27 Guidelines · Performance:

Product Page Layout & Descriptions

15 Guidelines · Performance:

Application Form

82 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Design & Interaction

12 Guidelines · Performance:

Mobile Web

154 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.