Rent the Runway’s E-Commerce UX

This is a case study of Rent the Runway’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Rent the Runway’s overall e-commerce UX performance is poor. This is mainly due to broken Accounts & Self-Services, Mobile Homepage, Main Navigation & CSS Core Pages, and Mobile Individual Product Offerings performances.

Performance: 13.2Poor


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Desktop Web

213 Guidelines · Performance:

Homepage, Main Navigation & CSS Core Pages

23 Guidelines · Performance:

Individual Product Offerings

42 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Cart & Checkout

101 Guidelines · Performance:

Site-Wide Design & Interaction

13 Guidelines · Performance:

Mobile Web

167 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

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