This is a case study of Smyths’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 526 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Smyths’ overall e-commerce UX performance is mediocre. It is especially issues related to broken Homepage & Category and poor Product Lists & Filtering that detract from Smyths’ overall UX performance, although it is helped by good Site-Wide Features.
First benchmarked in July 8, 2021, and reviewed 3 times since then, most recently December 21, 2022.
Overall UX Performance
832 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
25 pages of Smyths’ e-commerce site, marked up with 264 best practice examples:
17 pages of Smyths’ e-commerce site, marked up with 139 best practice examples:
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