Smyths’ E-Commerce UX

This is a case study of Smyths’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 526 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Smyths’ overall e-commerce UX performance is mediocre. It is especially issues related to broken Homepage & Category and poor Product Lists & Filtering that detract from Smyths’ overall UX performance, although it is helped by good Site-Wide Features.

First benchmarked in July 8, 2021, and reviewed 3 times since then, most recently December 21, 2022.

Performance: 32.4Mediocre

URL: smythstoys.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

832 Guidelines · Performance:

Desktop Web

458 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

46 Guidelines · Performance:

Product Lists & Filtering

85 Guidelines · Performance:

Product Page

101 Guidelines · Performance:

Cart & Checkout

118 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Features

12 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

374 Guidelines · Performance:

133 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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