Waters UX Case Study
This is a case study of Waters’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 500 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Waters’ overall e-commerce UX performance is mediocre. It is especially issues related to poor Product Page, poor Cart & Checkout, and mediocre Mobile Web that detract from Waters’ UX performance.
First benchmarked in October 2022.
Overall UX Performance
500 Guidelines · Performance:
Desktop Web
296 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
32 Guidelines · Performance:
Product Lists & Filtering
53 Guidelines · Performance:
Product Page
48 Guidelines · Performance:
Cart & Checkout
106 Guidelines · Performance:
Customer Accounts
26 Guidelines · Performance:
Mobile Web
204 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Waters’ Desktop Web E-Commerce Design
23 pages of Waters’ e-commerce site, marked up with 205 best practice examples:
Waters’ Mobile Web E-Commerce Design
17 pages of Waters’ e-commerce site, marked up with 158 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.