This is a case study of Waters’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 500 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Waters’ overall e-commerce UX performance is mediocre. It is especially issues related to poor Product Page, poor Cart & Checkout, and mediocre Mobile Web that detract from Waters’ UX performance.
Overall UX Performance
500 Guidelines · Performance:
296 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
32 Guidelines · Performance:
Product Lists & Filtering
53 Guidelines · Performance:
48 Guidelines · Performance:
Cart & Checkout
106 Guidelines · Performance:
26 Guidelines · Performance:
204 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
23 pages of Waters’ e-commerce site, marked up with 205 best practice examples:
17 pages of Waters’ e-commerce site, marked up with 158 best practice examples:
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