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Apply UX Best Practice
Design with confidence
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UX Audit Service
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Justify UX Decisions
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Grow UX Expertise
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Benchmark against competitors
Compare your UX
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Research & Tools
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Research-Backed UX Insights
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UX Best Practice Guidelines
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UX Best Practice Guidelines
Over 700 UX Guidelines
UX Design Examples
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UX Design Examples
18,000+ Structured Design Examples
UX Benchmarking
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UX Benchmarking
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UX-Ray 2.0
Identify Your Biggest UX Opportunities
UX-Ray 2.0
Identify Your Biggest UX Opportunities
UX-Query
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UX-Query
Instant research-backed answers
Figma Plugin
Bring research where you work
Figma Plugin
Bring research where you work
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35+ ecommerce industries covered
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Michael Tran, Sr. Business Analyst at Sony PlayStation
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UX AuditUX Audit Services
UX Audit Deepdive
Learn more about Audits
UX Audit Deepdive
Learn more about Audits
UX Audit Resources
Free articles on UX audits
UX Audit Resources
Free articles on UX audits
UX Audit Industries
35+ ecommerce industries covered
UX Audit Industries
35+ ecommerce industries covered
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
Research Focus
Industries
B2C Retail:
Direct-to-Consumer,
Luxury Goods,
Apparel & Accessories,
Footwear,
Jewelry & Watches,
Eyewear,
Home & Hardware,
Electronics & Office,
Mass Merchant,
Furniture & Home Decor,
Health & Beauty,
Sports Gear & Equipment,
Vitamins & Supplements,
Automotive Parts,
Toys, Crafts & Hobbies,
Merchandise & Print-to-Order,
Pet Food & Care,
Video Games,
Educational Reading & Books,
Event Ticketing
Subscriptions & Services:
Digital Subscriptions & SaaS,
Telco,
ISP,
Insurance,
Online Learning
Travel & Accommodation:
Travel Accommodations,
Travel Tours & Experience Booking,
Flight Booking & Airlines
B2B:
Electronic Components & Machinery,
Medical & Pharma,
B2B Ecommerce,
Digital Subscriptions & SaaS,
Merchandise & Print-to-Order
Food & Consumables:
Online Grocery,
Food Delivery & Takeout,
Beverages,
E-cigarette & Vaping,
Meal Kits,
Consumables Subscriptions,
Vitamins & Supplements
Themes
Homepage & Category
Homepage & Category
On-Site Search
On-Site Search
Accessibility
Accessibility
Product List
Product List
Product Page
Product Page
Cart & Checkout
Cart & Checkout
Accounts & Self-Service
Accounts & Self-Service
Mobile Web
Mobile Web
Mobile App
Mobile App
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Will Close, Director of A/B testing at Nike.com
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UX Research Articles
450+ UX articles based on large-scale usability research
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Knowledge Hub
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Company News & Product Updates
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UX Blog

Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.

Ecommerce UX UX Research

Articles (1)

Oct 15, 2026

UX Audit Checklist & Template Framework for Designers

Identifying friction is only half the battle. Discover how to document, prioritize, and build a business case for UX fixes using Baymard's research-backed audit framework.

UX AuditsEcommerce UXUX ResearchCheckout FlowPerformance

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