UX Blog

Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.

Articles (17)

Female UX expert presenting UX findings to colleagues and stakeholders in a boardroom

Sep 11, 2026

How to Present UX Research Findings to Get Buy-In From Stakeholders

Finding UX issues on your website is one thing, but justifying the investment in getting them fixed is another. See how to do it with firsthand insights from Baymard’s experienced UX team.

UX BasicsUX AuditsUX Research
Website page mockups with labels showing UX issues, violations, and best practices

Aug 24, 2026

How to Use Heuristic Evaluation to Find UX Issues Fast

A structured expert review helps identify key usability violations, prioritize friction points, and optimize user flows across your site.

UX BasicsUX Research
Baymard Opportunity Sizing Calculator showing the cost of UX friction per individual guidelines.

Aug 19, 2026

The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?

How much revenue is your site losing each month because of unnecessary UX friction? Find out what you could recover with Baymard's Opportunity Sizing Calculator.

Company & Product UpdatesPerformanceUX ResearchTools & Calculators

Jul 15, 2026

UX Research Methods: Which to Use and When

Are you using the right UX research method for your goals? Discover the strengths, limits, and ideal timing for four key research methods here.

UX BasicsUX AuditsUX Research

Jul 10, 2026

Ecommerce UX Audit: How to Find What's Hurting Your Conversion

Stop guessing. Learn how to conduct a comprehensive ecommerce UX audit across your entire funnel using a research-backed framework.

UX BasicsUX AuditsUX Research

Jun 30, 2026

Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget

Discover how pre-validated UX research protects your budget and resources. Find out how you can realize net savings of 715% or more.

Company & Product UpdatesUX ResearchPerformanceTools & Calculators

Jun 24, 2026

7 Benefits of Conducting a UX Audit on Your Ecommerce Site

Discover the key benefits of conducting an ecommerce UX audit. Learn how to find hidden revenue leaks and prioritize dev fixes with research-backed data.

UX BasicsUX AuditsUX Research

Jun 11, 2026

The Definitive Guide to Ecommerce UX Research & Audits

Ecommerce UX research helps you understand why users face issues. Stop the guesswork, prioritize fixes, and boost conversions using Baymard's framework.

UX BasicsUX AuditsUX Research

Dec 18, 2024

Core Theme Research Renewed

With the end of 2024 rapidly approaching, let’s take a look at what we worked on in 2024 and where we’ll be focusing our efforts in 2025.

Company & Product UpdatesUX Research

Dec 20, 2023

Baymard’s 10 Most Popular UX Research Articles in 2023

Baymard 2023 & 2024 plans: 10 most popular UX articles in 2023, 4 new research studies, and 14 new UX benchmarks, along with our research plans for 2024.

Company & Product UpdatesUX Research
Representation of a cart audit benchmark

Mar 7, 2022

What Is a Conversion Audit? Crucial Data for Ecommerce CRO

A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.

UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance

Jan 18, 2022

The Step-by-Step Guide to UX Competitive Analysis

UX Competitive Analysis draws a detailed comparison between you and your market competitors in terms of user experience, accessibility, and conversion.

UX BasicsUX AuditsUX Research

Showing 12 of 17

Load more

Weekly UX Research, Insights, and Updates

Join 60,000+ UX professionals. Get the latest UX research, practical guides, and Baymard news delivered to your inbox every week.