Sep 22, 2026
Building a UX Research Practice: Team Structure & Tools
Discover how to structure key roles, build an end-to-end tool stack, execute efficient research workflows, and measure UX business impact.
UX BasicsUX Research
UX Blog
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Articles (18)
Sep 11, 2026
How to Present UX Research Findings to Get Buy-In From Stakeholders
Finding UX issues on your website is one thing, but justifying the investment in getting them fixed is another. See how to do it with firsthand insights from Baymard’s experienced UX team.
UX BasicsUX AuditsUX Research
Aug 24, 2026
How to Use Heuristic Evaluation to Find UX Issues Fast
A structured expert review helps identify key usability violations, prioritize friction points, and optimize user flows across your site.
UX BasicsUX Research
Aug 19, 2026
The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?
How much revenue is your site losing each month because of unnecessary UX friction? Find out what you could recover with Baymard's Opportunity Sizing Calculator.
Company & Product UpdatesPerformanceUX ResearchTools & Calculators
Jul 15, 2026
UX Research Methods: Which to Use and When
Are you using the right UX research method for your goals? Discover the strengths, limits, and ideal timing for four key research methods here.
UX BasicsUX AuditsUX Research
Jul 10, 2026
Ecommerce UX Audit: How to Find What's Hurting Your Conversion
Stop guessing. Learn how to conduct a comprehensive ecommerce UX audit across your entire funnel using a research-backed framework.
UX BasicsUX AuditsUX Research
Jun 30, 2026
Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget
Discover how pre-validated UX research protects your budget and resources. Find out how you can realize net savings of 715% or more.
Company & Product UpdatesUX ResearchPerformanceTools & Calculators
Jun 24, 2026
7 Benefits of Conducting a UX Audit on Your Ecommerce Site
Discover the key benefits of conducting an ecommerce UX audit. Learn how to find hidden revenue leaks and prioritize dev fixes with research-backed data.
UX BasicsUX AuditsUX Research
Jun 11, 2026
The Definitive Guide to Ecommerce UX Research & Audits
Ecommerce UX research helps you understand why users face issues. Stop the guesswork, prioritize fixes, and boost conversions using Baymard's framework.
UX BasicsUX AuditsUX Research
Dec 18, 2024
Core Theme Research Renewed
With the end of 2024 rapidly approaching, let’s take a look at what we worked on in 2024 and where we’ll be focusing our efforts in 2025.
Company & Product UpdatesUX Research
Dec 20, 2023
Baymard’s 10 Most Popular UX Research Articles in 2023
Baymard 2023 & 2024 plans: 10 most popular UX articles in 2023, 4 new research studies, and 14 new UX benchmarks, along with our research plans for 2024.
Company & Product UpdatesUX Research
Mar 7, 2022
What Is a Conversion Audit? Crucial Data for Ecommerce CRO
A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.
UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance
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