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Northern Tool’s Checkout UX

This is a usability benchmark of the checkout experience of Northern Tool and 99 other sites. The overall performance of Northern Tool is good.

It is especially a state of the art Copywriting, state of the art Navigation, and good Flow that helps Northern Tool's checkout UX. Do, however, watch out for their broken Data Input performance.

Rank: #8 of 100

Usability Score: 857

URL: northerntool.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 857

Data Input

15 Guidelines · Score: 38.1

“Broken” Performance
Guideline #1: Adhered High · Score: 60.9
Guideline #2: Violated High · Score: -45.7
Guideline #3: Neutral · Score: 0.0
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Violated High · Score: -30.5
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Issue Resolved · Score: 22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.2
Guideline #15: Adhered High · Score: 15.2
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Copywriting

8 Guidelines · Score: 251.2

“State of the Art” Performance
Guideline #16: Adhered High · Score: 60.9
Guideline #17: Adhered High · Score: 45.7
Guideline #18: Adhered High · Score: 45.7
Guideline #19: Adhered High · Score: 38.1
Guideline #20: Adhered High · Score: 38.1
Guideline #21: Adhered High · Score: 30.5
Guideline #22: Violated High · Score: -15.2
Guideline #23: Adhered Low · Score: 7.6
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Layout

15 Guidelines · Score: 171.3

Guideline #24: Adhered Low · Score: 26.6
Guideline #25: Adhered Low · Score: 26.6
Guideline #26: Violated Low · Score: -26.6
Guideline #27: Adhered High · Score: 38.1
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 38.1
Guideline #30: Violated Low · Score: -22.8
Guideline #31: Adhered High · Score: 22.8
Guideline #32: Adhered High · Score: 22.8
Guideline #33: Adhered High · Score: 22.8
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Violated High · Score: -15.2
Guideline #36: Adhered High · Score: 15.2
Guideline #37: Adhered High · Score: 15.2
Guideline #38: Adhered Low · Score: 7.6
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Navigation

8 Guidelines · Score: 182.7

“State of the Art” Performance
Guideline #39: Issue Resolved · Score: 45.7
Guideline #40: Adhered High · Score: 45.7
Guideline #41: Issue Resolved · Score: 45.7
Guideline #42: Adhered High · Score: 38.1
Guideline #43: Adhered Low · Score: 15.2
Guideline #44: Adhered High · Score: 30.5
Guideline #45: Violated High · Score: -22.8
Guideline #46: Violated High · Score: -15.2
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Flow

7 Guidelines · Score: 121.8

Guideline #47: Adhered High · Score: 53.3
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated Low · Score: -26.6
Guideline #50: Adhered Low · Score: 19.0
Guideline #51: Adhered Low · Score: 15.2
Guideline #52: Adhered High · Score: 30.5
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: 91.4

Guideline #54: Adhered High · Score: 60.9
Guideline #55: Violated High · Score: -60.9
Guideline #56: Adhered High · Score: 38.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated Low · Score: -19.0
Guideline #59: Adhered High · Score: 38.1
Guideline #60: Adhered Low · Score: 19.0
Guideline #61: Issue Resolved · Score: 30.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Northern Tool’s checkout process adhered to 40 usability guidelines, violated 16, and scored neutral on 3 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Northern Tool ranks 8 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and is the best performing site in the Home & Hardware industry.

Poor
Acceptable
Good

1. Northern Tool

2. Lowe's

“Broken” Performance
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