This is a case study of Northern Tool’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 819 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Northern Tool’s overall e-commerce UX performance is mediocre. On a positive note, Northern Tool has perfect Site-Wide Features. This is, however, curtailed by poor On-Site Search and Order Tracking & Returns performances.
First benchmarked in April 7, 2012, and reviewed 25 times since then, most recently May 5, 2023.
Overall UX Performance
832 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
29 pages of Northern Tool’s e-commerce site, marked up with 326 best practice examples:
21 pages of Northern Tool’s e-commerce site, marked up with 261 best practice examples:
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See all 368 articles in the full public archive.