Note: You have full access to this benchmark database in your Baymard Pro account.

Toys'R'Us' Search UX

This is a usability benchmark of the e-commerce search experience of Toys'R'Us and 49 other sites. The overall performance of Toys'R'Us is poor. Some of Toys'R'Us' biggest on-site search usability issues are due to broken Results Logic & Guidance, broken Query Types, and poor Results Filtering & Sorting.

Rank: #33 of 50

Usability Score: 85

URL: toysrus.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: 85

Query Types

12 Guidelines · Score: -54.5

“Broken” Performance
Guideline #1: Neutral · Score: 0.0
Guideline #2: Neutral · Score: 0.0
Guideline #3: Neutral · Score: 0.0
Guideline #4: Neutral · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Search Form & Logic

10 Guidelines · Score: 6.8

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Neutral · Score: 0.0
Guideline #16: Violated High · Score: -47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Autocomplete

7 Guidelines · Score: 40.9

Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered Low · Score: 20.4
Guideline #25: Violated High · Score: -20.4
Guideline #26: Violated High · Score: -34.1
Guideline #27: Adhered High · Score: 40.9
Guideline #28: Violated High · Score: -34.1
Guideline #29: Adhered High · Score: 27.3
Guideline content only available in Baymard Pro – Get Full Access

Results Logic & Guidance

8 Guidelines · Score: -85.2

“Broken” Performance
Guideline #30: Violated High · Score: -47.7
Guideline #31: Violated Low · Score: -23.9
Guideline #32: Adhered High · Score: 40.9
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated High · Score: -20.4
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Violated High · Score: -34.1
Guideline #37: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Results Layout

8 Guidelines · Score: 68.1

Guideline #38: Violated High · Score: -34.1
Guideline #39: Issue Resolved · Score: 54.5
Guideline #40: Neutral · Score: 0.0
Guideline #41: Issue Resolved · Score: 47.7
Guideline #42: Violated Low · Score: -17.0
Guideline #43: Violated Low · Score: -17.0
Guideline #44: Neutral · Score: 0.0
Guideline #45: Adhered High · Score: 34.1
Guideline content only available in Baymard Pro – Get Full Access

Results Filtering & Sorting

15 Guidelines · Score: 109.0

Guideline #46: Violated High · Score: -54.5
Guideline #47: Violated Low · Score: -27.3
Guideline #48: Adhered High · Score: 47.7
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Adhered High · Score: 47.7
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Adhered High · Score: 34.1
Guideline #54: Violated High · Score: -34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Adhered High · Score: 34.1
Guideline #60: Violated High · Score: -13.6
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Toys'R'Us adhered to 19 usability guidelines, violated 19, and scored neutral on 7 occasions, while a remaining 15 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Sports, Toys & Hobbies

Overall Toys'R'Us ranks 33 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Sports, Toys & Hobbies industry.

Poor
Acceptable
Good

3. REI

4. Toys'R'Us

“Broken” Performance
“Broken” Performance
Close overlay