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Grainger’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Grainger and 49 other sites. The overall performance of Grainger is decent. For instance, Grainger's category experience has state of the art Category Taxonomy and Site-Wide Layout yet suffers from poor Homepage and broken Cross-Navigation & -Selling.

We also benchmarked Grainger in 2013. Since then, their overall UX performance is 28% better.

Rank: #46 of 50

Usability Score: 646

URL: grainger.com

Reviewed by: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 646 (+28% since 2013)

Current Performance
2013 Performance

Homepage

13 Guidelines · Score: 56.6 (-103%)

Guideline #1: Violated High · Score: -39.6
Guideline #2: Adhered High · Score: 28.3
Guideline #3: Adhered Low · Score: 14.2
Guideline #4: Neutral · Score: 0.0
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Neutral · Score: 0.0
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered High · Score: 17.0
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 291.6 (+122%)

“State of the Art” Performance
Guideline #14: Adhered High · Score: 39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Violated High · Score: -39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Issue Resolved · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Issue Resolved · Score: 22.6
Guideline #26: Issue Resolved · Score: 22.6
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Main Navigation

16 Guidelines · Score: 232.2 (+41%)

“State of the Art” Performance
Guideline #27: Neutral · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Adhered High · Score: 17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: 36.8 (+88%)

Guideline #43: Adhered High · Score: 45.3
Guideline #44: Violated Low · Score: -19.8
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Violated High · Score: -28.3
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -70.8 (+12%)

“Broken” Performance
Guideline #50: Violated Low · Score: -22.6
Guideline #51: Adhered Low · Score: 22.6
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Neutral · Score: 0.0
Guideline #54: Violated Low · Score: -22.6
Guideline #55: Violated High · Score: -45.3
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated Low · Score: -14.2
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Violated High · Score: -17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Not Applicable · Score: 0.0
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Site-Wide Layout

10 Guidelines · Score: 152.9 (+51%)

“State of the Art” Performance
Guideline #63: Adhered High · Score: 28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Neutral · Score: 0.0
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Issue Resolved · Score: 17.0
Guideline #71: Violated High · Score: -11.3
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -53.8 (-59%)

“Broken” Performance
Guideline #73: Violated Low · Score: -14.2
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Grainger adhered to 37 usability guidelines, violated 16, and scored neutral on 7 occasions, while a remaining 19 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Grainger ranks 46 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Home & Hardware industry.

Poor
Acceptable
Good

1. Lowe's

“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

4. Grainger

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