Review information clarity and usability in a regulated category
Clear information and understandable interactions matter on regulated-category websites. This audit provides a confidential review of the interface, examining navigation, information presentation, forms and account experiences. Use the documented findings to assess usability questions with your team and define the appropriate scope of further work.
Your E-cigarette & Vaping audit at a glance
500+ usability evaluation parameters
The evaluation examines desktop and mobile interfaces using documented criteria for navigation, information presentation, forms and account interactions across the industry’s agreed audit scope.
40 prioritized usability recommendations
Receive documented interface findings with proposed changes and examples, giving your team a clearer basis for reviewing information design and interaction issues within the agreed scope.
Audit report & presentation
A 120+ page report records findings, recommendations and implementation examples. Review the results in a presentation and discuss remaining questions through 4 advisory calls.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Understand the research context for the assessment
The audit uses a consistent evaluation framework across the industry experiences in Baymard’s research, allowing your team to examine documented differences in interface implementation.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your E-cigarette & Vaping audit covers
The review spans desktop and mobile interfaces, including navigation, search, list presentation, product information, forms and account features. The assessment focuses on clarity and usability within that scope. Discuss the information and interactions you need assessed so the review has a clear purpose and practical boundaries.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”Alex Wright Director of Research at Etsy
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”Sudeep Agarwal Growth Manager at Google Shopping
“An eye opener. This UX audit helped validate assumptions we had regarding our site but also provided visibility on issues we overlooked. Recommendations were in-depth and provided ways for improvements.”Michael Tran Sr. Business Analyst at Sony PlayStation
E-cigarette & Vaping UX audit FAQs
What does the E-cigarette & Vaping audit cover?
The assessment covers desktop and mobile websites within an agreed usability scope. Findings and client-specific scorecards remain confidential. Discuss the relevant information and account interactions with the team, including where separate specialist review is required. Delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Discuss the usability questions you need answered
Agree a clear review scope with an expert, covering the information, mobile interactions and account experiences your team needs to assess.