Make flight search and booking easier to navigate
Travelers need to understand flight options, compare fares and complete a booking without losing track of the details. A flight booking and airlines UX audit reviews that journey on desktop and mobile. Get a confidential assessment with practical recommendations that help your team address specific points of friction.
Your Flight Booking & Airlines audit at a glance
240+ evaluation parameters
Assess airfare search, flight selection, fare information and booking checkout using parameters selected for airline websites, with attention to desktop interactions and mobile constraints.
40 prioritized UX improvements
Receive recommendations for the issues identified across the booking journey, each supported by suggested changes and relevant examples to help your team evaluate the next steps.
Audit report & presentation
A 120+ page report explains the issues, proposed changes and implementation examples. Review the findings in a presentation, then follow up through 4 advisory calls.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
See your booking experience alongside other airlines
Compare your experience with airline sites such as Delta, Emirates and Lufthansa, using consistent evaluation criteria to understand the strengths and weaknesses of your booking flow.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Flight Booking & Airlines audit covers
The audit examines how travelers search for flights, interpret fare information and move through booking checkout. It considers traveler details, payment and booking review alongside the earlier selection steps. Mobile assessment includes calendar interactions, flight lists and fare comparison, helping your team understand the journey across screen sizes.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“We like what we are reviewing from the audit - great analysis and feedback.”David Polanco UX Lead at Carnival Cruise Lines
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”Alex Wright Director of Research at Etsy
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”Sudeep Agarwal Growth Manager at Google Shopping
Flight Booking & Airlines UX audit FAQs
What does the Flight Booking & Airlines audit cover?
The audit assesses your desktop and mobile flight booking website, from airfare search through fare selection and booking checkout. Client findings and scorecards remain confidential. Discuss your route search, fare structure and booking flows with the team to agree the review scope; delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Identify the next improvements to your booking journey
Discuss your flight search, fare information and booking flows with an expert, then agree a review that gives your team specific issues to address.