Footwear Ecommerce UX Audits
Help shoppers evaluate fit, inspect a pair and choose a size with greater confidence. Get an expert assessment of your desktop and mobile footwear websites, with prioritized recommendations, implementation examples and a confidential comparison against relevant shopping experiences.
Your Footwear audit at a glance
480+ UI parameters analyzed
Your footwear experience is assessed against research-based criteria, with scorecards that document strengths and weaknesses across product finding, evaluation, checkout and mobile interactions.
40 prioritized UX improvements
Give your team a practical list of changes to address footwear shopping issues, with the reasoning and relevant examples needed to assess each recommendation.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
Understand how your website performs alongside footwear experiences such as Skechers, Converse, Birkenstock and DSW, with broader ecommerce comparisons to put the findings in context.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Footwear audit covers
Your auditor examines the desktop and mobile footwear journey, including browsing, search, product lists, product pages and checkout. The review considers how shoppers understand sizing and fit, inspect imagery and variations, and find shipping or return information. Account tasks and mobile interactions are assessed within the agreed scope.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“This was…mind-blowing. We’ve been having conversations on the side as you’ve been presenting the audit findings. There’s so much to do!”Ethan Leonow UX Designer at DSW
“Clear, concise, actionable, data-driven insights!”Dani Ibarra SEO Manager at Caleres
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”Will Close Director of A/B Testing at Nike.com
Footwear UX audit FAQs
What does the Footwear audit cover?
A full-site audit covers your desktop and mobile shopping experience, from navigation and search through product lists, product evaluation, checkout and accounts. Footwear-specific assessment includes sizing and fit, product images, variations, shipping and returns information, alongside the usability of mobile navigation, touch interactions and forms. Delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Discuss the right audit for your footwear site.
Tell us about your footwear range, customer journeys and UX goals. We’ll help define the devices, scope and delivery timing for an expert review.