Make personalized products easier to choose and order

A full-site audit covers your desktop and mobile websites, with particular attention to product discovery, product information, personalization, checkout, and account tools. Your goals and project timing are confirmed during scoping. The findings and scorecards remain confidential, and 4 advisory calls support your team as it works through the recommendations.

Use the audit to set priorities for an existing store, assess a redesign before development, or document progress over time. It gives product and design teams a shared basis for discussing which parts of the merchandise ordering experience to improve.

The source benchmark includes VistaPrint, Printify, Zazzle, Printful, Avery, Spreadshirt, and Custom Ink. A custom comparison with additional direct or local competitors can be added to the project scope. Agree the comparison set before work begins so it reflects your business and market.

Yes. A redesign or prototype can be assessed before final production work. Bring the relevant product, personalization, and checkout flows to the scoping discussion so the review can focus on the decisions your team needs to validate.

Delivery timing is confirmed during scoping. It depends on the agreed coverage, selected devices and journeys, any custom comparisons, and auditor availability. Your auditor will discuss the expected schedule before the project starts.

All client-specific audits and UX scorecards are strictly confidential. They are excluded from Baymard’s public benchmark databases and are not shared with anyone else. An NDA is available.

If Baymard cannot identify 40 improvements, the audit is still completed and you can choose whether to request a refund. This is a guarantee about the recommendations delivered, rather than a promised revenue or conversion result.

Pricing is based on your agreed scope. Book an audit call or email audit@baymard.com to discuss your goals, requirements, and any custom competitor comparisons.