Help customers find and evaluate products for their pets
Make your pet care catalog easier to navigate, compare, and buy from. Baymard’s audit examines how customers move through your desktop and mobile website, from an initial search to reviewing a product and placing an order. Give your team clear priorities for improving that experience.
Your Pet Food & Care audit at a glance
A detailed assessment of pet care ecommerce
Evaluate the site against 480 weighted parameters covering pet care shopping, including category structure, search, product lists, product information, checkout, and account interfaces.
Clear recommendations across the shopping journey
Get 40 prioritized recommendations that explain usability issues and practical changes, with implementation examples to help your team work through improvements to the pet care store.
Audit report & presentation
A detailed report gives your team the issue, recommended response, and useful examples. Discuss the findings in a walkthrough and continue the conversation through 4 advisory calls.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Compare your UX with pet care benchmarks
Assess your experience alongside sites such as Royal Canin, Chewy, PetSmart, and Petco, using scorecards to understand how different parts of the shopping experience compare.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Pet Food & Care audit covers
Pet care catalogs bring together food, supplies, and products that customers need to evaluate carefully. The audit considers how navigation, search, and filters help people find relevant options, then examines the information and interactions on product pages. Checkout, accounts, and mobile usability complete the review of the shopping journey.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”Wendy Bonnstetter UX Director at Hallmark Cards, Inc.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”Sudeep Agarwal Growth Manager at Google Shopping
Pet Food & Care UX audit FAQs
What does the Pet Food & Care audit cover?
A full-site review covers your desktop and mobile websites, from pet care product discovery through checkout and customer accounts. The relevant flows, business priorities, and timing are confirmed during scoping. Your report and scorecards remain confidential, and 4 advisory calls support discussion of questions and proposed design changes.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Build a practical improvement plan for your pet care store
Share your catalog, customer journeys, and design priorities with a Baymard expert. Define the right scope and confirm timing for your pet care UX audit.