Give customers a clearer path through your games storefront
Help customers discover titles, evaluate game pages, and understand their purchase before checkout. Baymard’s video games audit reviews the commerce experience across your desktop and mobile website. Give your product and design teams practical priorities for improving how customers move through the storefront and complete an order.


Your Video Games audit at a glance
A detailed assessment of games ecommerce
Review your storefront against 360+ weighted parameters selected for video game websites, covering discovery, product lists, game pages, checkout, account tools, and mobile interactions.
Turn storefront friction into actionable priorities
Receive 40 prioritized improvements with explanations and examples, helping your team connect customer difficulties in discovering, evaluating, and purchasing games with practical interface changes.
Audit report & presentation
Each report recommendation explains the issue, proposed response, and relevant design examples. Discuss the findings in a walkthrough and use 4 advisory calls for follow-up questions.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Compare the storefront with video game benchmarks
Use scorecards to compare your UX with benchmarks including Xbox, EA, Epic Games, and Ubisoft, and identify areas of your own storefront to improve.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Video Games audit covers
The audit follows customers from navigating the catalog and searching for a title to comparing options, reading game information, and purchasing. It examines product imagery, descriptions, variations, and account interfaces alongside checkout. Mobile website usability is included so the assessment considers the storefront across screen sizes.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.

“An eye opener. This UX audit helped validate assumptions we had regarding our site but also provided visibility on issues we overlooked. Recommendations were in-depth and provided ways for improvements.”Michael Tran Sr. Business Analyst at Sony PlayStation

“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”Sudeep Agarwal Growth Manager at Google Shopping
Video Games UX audit FAQs
What does the Video Games audit cover?
The full-site audit covers your desktop and mobile commerce websites, including game discovery, product pages, checkout, and account interactions. Confirm the relevant storefront flows and timing during scoping. Findings and scorecards remain confidential, and 4 advisory calls help your team discuss questions and get feedback on design changes.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Set the next UX priorities for your games storefront
Discuss your storefront, customer journeys, and upcoming design work with a Baymard expert. Define the audit scope and confirm project timing around your team’s goals.