Justify Every UX Decision with 200,000+ Hours of User Testing

Stop relying on personal preferences or "industry standard" assumptions. Our 700+ research-backed guidelines provide the empirical evidence you need to get stakeholder buy-in and eliminate design ambiguity.

• Increase Confidence: 30% of our customers use Baymard data to increase confidence in their designs.
• Save Research Time: Cut out weeks of manual internal testing.
• Proven ROI: Our guidelines help teams improve conversion rates by up to 10% and reduce cart abandonment.

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Our research covers the entire user journey, including specialized themes that drive revenue:

• Checkout UX Best Practices: Optimize your checkout flow using our data on credit card patterns and abandonment triggers.
• Form UX Best Practices: Get specific guidelines for redesigning complex credit card forms, filtering UI, and search autocomplete to reduce friction.
• Accordion UX Best Practices: View implementation examples for using accordions in mobile navigation and product descriptions without hurting discoverability.
• and more

Don't settle for "cookie-cutter" examples. Our guidelines are segmented by industry to ensure relevance:

• B2B Products & Services: 87% of B2B customers report higher likelihood to continue with Baymard due to industry-specific research depth.
• Apparel & Accessories: View 2,500+ best-practice examples specifically for fashion ecommerce.
• Travel & Accommodations: Access specialized guidelines for booking flows and destination search journeys

Get answers to your most burning UX questions, helping to speed up internal testing and fast-track the design process.

Eliminate the guesswork and ambiguity of desktop research with actionable, tried and tested guidelines.

Level-up your organization's UX expertise with industry-specific research based on thousands of hours of large-scale usability testing.

Share research with your team, embed best practice guidelines into Figma, and fast-track the feedback and iteration process for your projects.

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