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Crate & Barrel’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Crate & Barrel and 49 other sites. The overall performance of Crate & Barrel is poor. Crate & Barrel's mobile design is particularly thwarted by usability issues related to poor Shipping, poor Account, and broken Navigation & Product Browsing. That said, their mobile design performs great within Cart.

Rank: #28 of 50

Usability Score: 324

URL: crateandbarrel.com

Reviewed by: Baymard Institute

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 324

Navigation & Product Browsing

4 Guidelines · Score: 18.0

“Broken” Performance
Guideline #29: Adhered High · Score: 28.8
Guideline #30: Issue Resolved · Score: 28.8
Guideline #31: Violated High · Score: -21.6
Guideline #32: Violated High · Score: -18.0
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Search

5 Guidelines · Score: -25.2

“Broken” Performance
Guideline #33: Violated High · Score: -25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Adhered High · Score: 25.2
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: 37.8

Guideline #38: Adhered High · Score: 28.8
Guideline #39: Adhered High · Score: 25.2
Guideline #40: Violated High · Score: -21.6
Guideline #41: Violated Low · Score: -9.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Violated Low · Score: -10.8
Guideline #44: Violated High · Score: -18.0
Guideline #45: Adhered High · Score: 18.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Adhered High · Score: 7.2
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Filtering & Sorting

9 Guidelines · Score: -57.6

“Broken” Performance
Guideline #50: Violated High · Score: -25.2
Guideline #51: Neutral · Score: 0.0
Guideline #52: Violated High · Score: -18.0
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Violated High · Score: -14.4
Guideline #57: Neutral · Score: 0.0
Guideline #58: Not Applicable · Score: 0.0
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Cross Navigation & Compatibility

5 Guidelines · Score: 19.8

Guideline #59: Adhered Low · Score: 10.8
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 14.4
Guideline #63: Violated Low · Score: -5.4
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Product Page Layout

6 Guidelines · Score: -7.2

“Broken” Performance
Guideline #64: Violated Low · Score: -12.6
Guideline #65: Violated High · Score: -21.6
Guideline #66: Adhered Low · Score: 9.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Issue Resolved · Score: 18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: 39.6

Guideline #70: Adhered High · Score: 28.8
Guideline #71: Violated High · Score: -25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Adhered High · Score: 14.4
Guideline #74: Violated Low · Score: -3.6
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Product Descriptions & Specs

3 Guidelines · Score: 43.2

“State of the Art” Performance
Guideline #75: Adhered High · Score: 25.2
Guideline #76: Adhered High · Score: 18.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: 23.4

“State of the Art” Performance
Guideline #81: Adhered High · Score: 18.0
Guideline #82: Adhered Low · Score: 5.4
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Total Cost

6 Guidelines · Score: 32.4

Guideline #83: Adhered Low · Score: 14.4
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Adhered High · Score: 18.0
Guideline #88: Not Applicable · Score: 0.0
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Shipping

3 Guidelines · Score: 3.6

Guideline #89: Adhered High · Score: 25.2
Guideline #90: Violated High · Score: -21.6
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: 12.6

Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated Low · Score: -12.6
Guideline #94: Not Applicable · Score: 0.0
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Editing & Verifying Inputs

7 Guidelines · Score: 52.2

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Violated High · Score: -21.6
Guideline #98: Adhered Low · Score: 9.0
Guideline #99: Violated High · Score: -18.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Adhered High · Score: 14.4
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Redundancy & Simplicity

5 Guidelines · Score: 57.6

“State of the Art” Performance
Guideline #102: Adhered High · Score: 21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Adhered High · Score: 18.0
Guideline #105: Adhered High · Score: 7.2
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 43.2

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Issue Resolved · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: 30.6

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Adhered Low · Score: 9.0
Guideline #115: Adhered High · Score: 10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 12.6

“Broken” Performance
Guideline #117: Violated Low · Score: -14.4
Guideline #118: Adhered High · Score: 28.8
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Violated High · Score: -21.6
Guideline #122: Issue Resolved · Score: 18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Violated High · Score: -7.2
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Touch Keyboards

5 Guidelines · Score: -28.8

“Broken” Performance
Guideline #127: Violated High · Score: -21.6
Guideline #128: Violated High · Score: -21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Violated High · Score: -7.2
Guideline #131: Adhered High · Score: 7.2
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Error Messages

5 Guidelines · Score: 16.2

Guideline #132: Violated High · Score: -28.8
Guideline #133: Adhered High · Score: 21.6
Guideline #134: Adhered Low · Score: 9.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Crate & Barrel adhered to 51 usability guidelines, violated 33, and scored neutral on 3 occasions, while a remaining 59 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Crate & Barrel ranks 28 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 2 in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Wayfair

2. Crate & Barrel

“Broken” Performance
“Broken” Performance
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