Benchmarks

Ancestry.com UX Case Study

This is an old and partial case study of Ancestry.com’s e-commerce user experience (UX) performance. We encourage you to explore the 251 up-to-date and exhaustive case studies of major e-commerce sites for a complete and current picture of the e-commerce UX landscape.

URL: ancestry.com

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Ancestry.com’s Desktop Web E-Commerce Design

3 pages of Ancestry.com’s e-commerce site, marked up with 19 best practice examples:

Explore Other Research Content

Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:

  1. Drop-Down Usability: When You Should (and Shouldn’t) Use Them

  2. Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

  3. PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

  4. Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

  5. Form Usability: Getting ‘Address Line 2’ Right

See all 402 articles in the full public archive.