ASOS UX Case Study
This is a case study of ASOS’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 905 design elements. 255 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
ASOS’ overall e-commerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access ASOS’ case study.
First benchmarked in September 2016, and reviewed 23 times since then, most recently in July 2024.
ASOS’ UX Performance upgrade
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
ASOS’ Desktop Web E-Commerce Design
30 pages of ASOS’ e-commerce site, marked up with 243 best practice examples:
ASOS’ Mobile Web E-Commerce Design
32 pages of ASOS’ e-commerce site, marked up with 250 best practice examples:
ASOS’ Mobile App E-Commerce Design
26 pages of ASOS’ e-commerce site, marked up with 178 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 407 articles in the full public archive.