This is a case study of Avon’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
Avon’s Cart & Checkout performance is broken. Some of Avon’s biggest checkout usability issues are due to mediocre Layout, broken Navigation, and broken Data Input.