Benchmark Overview

Beachbody’s E-Commerce UX

This is a case study of Beachbody’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Beachbody’s Cart & Checkout performance is good. It is especially a state of the art Navigation, state of the art Flow, and good Copywriting that helps Beachbody’s checkout UX. Do, however, watch out for their broken Data Input performance.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 851.1

Data Input: 15 guidelines · Score: 15.8

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Guideline #1 Adhered High · Score: 63.0

Guideline #2 Issue Resolved · Score: 47.3

Guideline #3 Violated Low · Score: -23.6

Guideline #4 Neutral · Score: 0.0

Guideline #5 Violated High · Score: -31.5

Guideline #6 Violated High · Score: -31.5

Guideline #7 Violated High · Score: -15.8

Guideline #8 Issue Resolved · Score: 23.6

Guideline #9 Violated High · Score: -23.6

Guideline #10 Violated High · Score: -23.6

Guideline #11 Violated High · Score: -15.8

Guideline #12 Adhered High · Score: 15.8

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered High · Score: 15.8

Guideline #15 Adhered High · Score: 15.8

Copywriting: 8 guidelines · Score: 134.0

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Guideline #16 Violated Low · Score: -31.5

Guideline #17 Adhered High · Score: 47.3

Guideline #18 Issue Resolved · Score: 47.3

Guideline #19 Adhered High · Score: 39.4

Guideline #20 Not Applicable · Score: 0.0

Guideline #21 Adhered High · Score: 31.5

Guideline #22 Adhered High · Score: 15.8

Guideline #23 Violated High · Score: -15.8

Layout: 15 guidelines · Score: 197.0

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Guideline #24 Violated Low · Score: -27.6

Guideline #25 Adhered High · Score: 55.2

Guideline #26 Adhered High · Score: 55.2

Guideline #27 Adhered High · Score: 39.4

Guideline #29 Not Applicable · Score: 0.0

Guideline #30 Issue Resolved · Score: 39.4

Guideline #31 Violated High · Score: -47.3

Guideline #32 Adhered Low · Score: 11.8

Guideline #33 Adhered High · Score: 23.6

Guideline #34 Neutral · Score: 0.0

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered Low · Score: 7.9

Guideline #37 Adhered High · Score: 15.8

Guideline #38 Issue Resolved · Score: 15.8

Guideline #39 Adhered Low · Score: 7.9

Navigation: 8 guidelines · Score: 212.8

‘State of the Art’

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Guideline #40 Issue Resolved · Score: 47.3

Guideline #41 Adhered High · Score: 47.3

Guideline #42 Issue Resolved · Score: 47.3

Guideline #43 Not Applicable · Score: 0.0

Guideline #44 Adhered High · Score: 31.5

Guideline #45 Adhered High · Score: 31.5

Guideline #46 Not Applicable · Score: 0.0

Guideline #47 Adhered Low · Score: 7.9

Flow: 7 guidelines · Score: 197.0

‘State of the Art’

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Guideline #48 Adhered High · Score: 55.2

Guideline #49 Violated Low · Score: -27.6

Guideline #50 Issue Resolved · Score: 55.2

Guideline #51 Adhered Low · Score: 19.7

Guideline #52 Adhered High · Score: 31.5

Guideline #53 Adhered High · Score: 31.5

Guideline #54 Issue Resolved · Score: 31.5

Focus: 10 guidelines · Score: 94.6

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Guideline #55 Adhered High · Score: 63.0

Guideline #56 Violated High · Score: -63.0

Guideline #57 Violated High · Score: -39.4

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Issue Resolved · Score: 39.4

Guideline #60 Issue Resolved · Score: 39.4

Guideline #61 Issue Resolved · Score: 39.4

Guideline #62 Issue Resolved · Score: 31.5

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.8

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Beachbody’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Beachbody’s Desktop E-Commerce Design

1 page of Beachbody’s e-commerce site, marked up with 21 best practice examples