Benchmark Overview

Beauty.com’s E-Commerce UX

This is a case study of Beauty.com’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Beauty.com’s Product Lists & Filtering performance is acceptable. Notably, Beauty.com’s product list performance is hampered by mediocre List Layout and poor List Items: Personalization, although this is helped somewhat by state of the art Filtering: Scope & Logic and good List Items: Product Info & Thumbnails.

Poor
Acceptable
Good

Product Lists & Filtering: 94 guidelines · Score: 396.3

List Layout: 7 guidelines · Score: 45.8

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Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.4

Guideline #531 Violated Low · Score: -13.5

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Not Applicable · Score: 0.0

Loading Products: 5 guidelines · Score: -97.1

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Guideline #501 Violated High · Score: -32.4

Guideline #502 Violated High · Score: -32.4

Guideline #503 Violated High · Score: -16.2

Guideline #504 Violated Low · Score: -16.2

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 210.3

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Guideline #440 Violated Low · Score: -21.6

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 37.7

Guideline #446 Violated High · Score: -32.4

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Adhered High · Score: 27.0

Guideline #447 Adhered High · Score: 16.2

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Adhered High · Score: 37.7

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Adhered High · Score: 27.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered High · Score: 27.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.6

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 35.0

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Guideline #448 Violated High · Score: -37.7

Guideline #528 Adhered High · Score: 37.7

Guideline #452 Adhered High · Score: 27.0

Guideline #450 Violated High · Score: -27.0

Guideline #449 Adhered High · Score: 27.0

Guideline #525 Violated Low · Score: -13.5

Guideline #527 Violated High · Score: -27.0

Guideline #529 Issue Resolved · Score: 32.4

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: -32.4

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Guideline #480 Violated High · Score: -37.7

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: 72.8

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Guideline #409 Adhered High · Score: 43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Adhered Low · Score: 18.9

Guideline #408 Adhered High · Score: 37.7

Guideline #417 Violated High · Score: -37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -27.0

Guideline #416 Violated High · Score: -27.0

Guideline #415 Adhered High · Score: 27.0

Filtering: Scope & Logic: 14 guidelines · Score: 226.5

‘State of the Art’

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Guideline #424 Adhered High · Score: 37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Violated Low · Score: -18.9

Guideline #423 Adhered Low · Score: 18.9

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Adhered High · Score: 10.8

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Adhered High · Score: 27.0

Guideline #492 Adhered High · Score: 27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered High · Score: 27.0

Filtering: Interface & Layout: 11 guidelines · Score: -51.2

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Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Violated High · Score: -37.7

Guideline #464 Adhered Low · Score: 13.5

Guideline #467 Violated High · Score: -27.0

Guideline #475 Violated High · Score: -27.0

Guideline #479 Neutral · Score: 0.0

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: -51.2

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Guideline #510 Adhered High · Score: 43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Violated High · Score: -21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Violated Low · Score: -13.5

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Violated High · Score: -21.6

Guideline #515 Violated High · Score: -16.2

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Violated High · Score: -10.8

Comparison Tool: 5 guidelines · Score: 37.7

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Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Beauty.com’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Beauty.com’s Desktop E-Commerce Design

4 pages of Beauty.com’s e-commerce site, marked up with 39 best practice examples