This is a case study of Bound Tree Medical’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 500 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Bound Tree Medical’s overall e-commerce UX performance is poor. Their UX is especially thwarted by usability issues related to broken Cart & Checkout, broken Product Page, and poor Mobile Web performances.
First benchmarked in October 2022.
Overall UX Performance
500 Guidelines · Performance:
Desktop Web
296 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
32 Guidelines · Performance:
Product Lists & Filtering
53 Guidelines · Performance:
Product Page
48 Guidelines · Performance:
Cart & Checkout
106 Guidelines · Performance:
Customer Accounts
26 Guidelines · Performance:
Mobile Web
204 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
20 pages of Bound Tree Medical’s e-commerce site, marked up with 210 best practice examples:
18 pages of Bound Tree Medical’s e-commerce site, marked up with 162 best practice examples:
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.