Benchmark Overview

CafePress’ E-Commerce UX

This is a case study of CafePress’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

CafePress’ Cart & Checkout performance is decent. It is especially a state of the art Data Input, state of the art Layout, and good Navigation that helps CafePress’ checkout UX. Do, however, watch out for their broken Focus performance.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 793.8

Data Input: 15 guidelines · Score: 247.8

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Guideline #1 Adhered High · Score: 62.0

Guideline #2 Issue Resolved · Score: 46.5

Guideline #3 Neutral · Score: 0.0

Guideline #4 Adhered High · Score: 46.5

Guideline #5 Adhered High · Score: 31.0

Guideline #6 Adhered High · Score: 31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Issue Resolved · Score: 23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Issue Resolved · Score: 23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered High · Score: 15.5

Guideline #15 Adhered Low · Score: 7.7

Copywriting: 8 guidelines · Score: 81.3

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Guideline #16 Violated High · Score: -62.0

Guideline #17 Adhered High · Score: 46.5

Guideline #18 Adhered Low · Score: 23.2

Guideline #19 Issue Resolved · Score: 38.7

Guideline #20 Violated Low · Score: -19.4

Guideline #21 Adhered High · Score: 31.0

Guideline #22 Adhered High · Score: 15.5

Guideline #23 Adhered Low · Score: 7.7

Layout: 15 guidelines · Score: 259.5

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Guideline #24 Adhered Low · Score: 27.1

Guideline #25 Adhered High · Score: 54.2

Guideline #26 Adhered High · Score: 54.2

Guideline #27 Violated High · Score: -38.7

Guideline #29 Neutral · Score: 0.0

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Adhered Low · Score: 23.2

Guideline #32 Adhered Low · Score: 11.6

Guideline #33 Adhered Low · Score: 11.6

Guideline #34 Adhered High · Score: 23.2

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered High · Score: 15.5

Guideline #37 Adhered High · Score: 15.5

Guideline #38 Adhered High · Score: 15.5

Guideline #39 Adhered Low · Score: 7.7

Navigation: 8 guidelines · Score: 123.9

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Guideline #40 Violated High · Score: -46.5

Guideline #41 Adhered High · Score: 46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Not Applicable · Score: 0.0

Guideline #44 Adhered Low · Score: 15.5

Guideline #45 Adhered High · Score: 31.0

Guideline #46 Adhered High · Score: 23.2

Guideline #47 Adhered Low · Score: 7.7

Flow: 7 guidelines · Score: 96.8

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Guideline #48 Adhered High · Score: 54.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -54.2

Guideline #51 Adhered Low · Score: 19.4

Guideline #52 Adhered Low · Score: 15.5

Guideline #53 Adhered High · Score: 31.0

Guideline #54 Issue Resolved · Score: 31.0

Focus: 10 guidelines · Score: -15.5

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Guideline #55 Adhered High · Score: 62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Violated High · Score: -38.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -38.7

Guideline #60 Issue Resolved · Score: 38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Violated High · Score: -31.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Issue Resolved · Score: 15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, CafePress’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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CafePress’ Desktop E-Commerce Design

2 pages of CafePress’ e-commerce site, marked up with 22 best practice examples