Benchmark Overview

CDW’s E-Commerce UX

This is a case study of CDW’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

CDW’s Homepage & Category performance is acceptable. For instance, CDW’s category experience has good Category Taxonomy and Site-Wide Layout yet suffers from mediocre Homepage and poor Main Navigation.

CDW’s On-Site Search performance is poor. CDW’s search experience in particular suffers from usability issues caused by mediocre Results Layout & Filtering and broken Search Query Types.

CDW’s Cart & Checkout performance is poor. CDW’s checkout is particularly thwarted by usability issues related to poor Layout, broken Copywriting, and broken Data Input. That said, their checkout performs great within Navigation.

Poor
Acceptable
Good

Homepage & Category: 61 guidelines · Score: 702.2

Homepage: 15 guidelines · Score: 78.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #237 Violated High · Score: -33.2

Guideline #240 Adhered High · Score: 23.7

Guideline #242 Adhered Low · Score: 11.9

Guideline #248 Adhered High · Score: 23.7

Guideline #235 Adhered Low · Score: 7.1

Guideline #238 Adhered Low · Score: 11.9

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered Low · Score: 7.1

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Violated Low · Score: -7.1

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Neutral · Score: 0.0

Guideline #264 Violated Low · Score: -4.7

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 268.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #253 Adhered High · Score: 33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Violated Low · Score: -16.6

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Adhered High · Score: 33.2

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Adhered High · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Adhered High · Score: 23.7

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Neutral · Score: 0.0

Guideline #277 Adhered High · Score: 19.0

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 149.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #287 Neutral · Score: 0.0

Guideline #294 Adhered High · Score: 38.0

Guideline #302 Neutral · Score: 0.0

Guideline #289 Violated High · Score: -23.7

Guideline #288 Adhered High · Score: 28.5

Guideline #303 Adhered High · Score: 28.5

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Violated High · Score: -19.0

Guideline #256 Violated High · Score: -23.7

Guideline #304 Adhered High · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Adhered High · Score: 19.0

Guideline #299 Violated Low · Score: -7.1

Guideline #306 Adhered High · Score: 14.2

Guideline #300 Not Applicable · Score: 0.0

Intermediary Category Pages: 6 guidelines · Score: 59.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #307 Adhered High · Score: 38.0

Guideline #309 Adhered High · Score: 33.2

Guideline #308 Violated High · Score: -23.7

Guideline #311 Adhered Low · Score: 11.9

Guideline #312 Not Applicable · Score: 0.0

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 147.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Violated High · Score: -23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Adhered High · Score: 19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Adhered High · Score: 9.5

Guideline #273 Adhered High · Score: 19.0

On-Site Search: 49 guidelines · Score: 171.2

Search Query Types: 12 guidelines · Score: -231.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #333 Violated Low · Score: -26.9

Guideline #334 Violated High · Score: -53.7

Guideline #340 Violated High · Score: -33.6

Guideline #335 Violated High · Score: -33.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Adhered Low · Score: 23.5

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Violated High · Score: -26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 134.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Violated High · Score: -47.0

Guideline #339 Adhered High · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 124.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #359 Adhered High · Score: 40.3

Guideline #404 Violated Low · Score: -20.1

Guideline #361 Adhered Low · Score: 10.1

Guideline #356 Issue Resolved · Score: 33.6

Guideline #369 Neutral · Score: 0.0

Guideline #368 Adhered High · Score: 33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 104.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #358 Violated High · Score: -47.0

Guideline #362 Adhered Low · Score: 23.5

Guideline #370 Adhered High · Score: 40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 40.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #382 Violated High · Score: -33.6

Guideline #379 Issue Resolved · Score: 53.7

Guideline #386 Issue Resolved · Score: 47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Adhered High · Score: 33.6

Guideline #376 Violated High · Score: -53.7

Guideline #403 Violated High · Score: -47.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Adhered High · Score: 33.6

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Adhered High · Score: 40.3

Cart & Checkout: 63 guidelines · Score: 247.8

Data Input: 15 guidelines · Score: -31.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #1 Adhered High · Score: 62.0

Guideline #2 Adhered High · Score: 46.5

Guideline #3 Violated High · Score: -46.5

Guideline #4 Adhered High · Score: 46.5

Guideline #5 Violated High · Score: -31.0

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Violated High · Score: -23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Violated High · Score: -23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered High · Score: 15.5

Guideline #15 Violated Low · Score: -7.7

Copywriting: 8 guidelines · Score: -11.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #16 Neutral · Score: 0.0

Guideline #17 Adhered Low · Score: 23.2

Guideline #18 Violated High · Score: -46.5

Guideline #19 Adhered High · Score: 38.7

Guideline #20 Violated Low · Score: -19.4

Guideline #21 Violated High · Score: -31.0

Guideline #22 Adhered High · Score: 15.5

Guideline #23 Adhered Low · Score: 7.7

Layout: 15 guidelines · Score: 50.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #24 Adhered Low · Score: 27.1

Guideline #25 Not Applicable · Score: 0.0

Guideline #26 Adhered High · Score: 54.2

Guideline #27 Adhered Low · Score: 19.4

Guideline #29 Violated Low · Score: -19.4

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Violated High · Score: -46.5

Guideline #32 Adhered Low · Score: 11.6

Guideline #33 Adhered Low · Score: 11.6

Guideline #34 Neutral · Score: 0.0

Guideline #35 Violated High · Score: -23.2

Guideline #36 Violated Low · Score: -7.7

Guideline #37 Violated High · Score: -15.5

Guideline #38 Violated High · Score: -15.5

Guideline #39 Adhered High · Score: 15.5

Navigation: 8 guidelines · Score: 185.9

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #40 Issue Resolved · Score: 46.5

Guideline #41 Adhered High · Score: 46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Adhered High · Score: 38.7

Guideline #44 Violated Low · Score: -15.5

Guideline #45 Adhered High · Score: 31.0

Guideline #46 Not Applicable · Score: 0.0

Guideline #47 Violated Low · Score: -7.7

Flow: 7 guidelines · Score: 143.3

‘State of the Art’

Guidelines are only available in Baymard Premium — get full access today.

Guideline #48 Adhered High · Score: 54.2

Guideline #49 Adhered Low · Score: 27.1

Guideline #50 Issue Resolved · Score: 54.2

Guideline #51 Violated High · Score: -38.7

Guideline #52 Violated Low · Score: -15.5

Guideline #53 Adhered High · Score: 31.0

Guideline #54 Issue Resolved · Score: 31.0

Focus: 10 guidelines · Score: -89.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #55 Violated High · Score: -62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Violated Low · Score: -19.4

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Issue Resolved · Score: 38.7

Guideline #60 Violated High · Score: -38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Adhered High · Score: 31.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, CDW’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.