This is a case study of Deliveroo’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 214 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Deliveroo’s overall e-commerce UX performance is mediocre. Deliveroo’s UX performance in particular suffers from usability issues caused by broken Mobile App Restaurant Lists & Menus, Mobile App On-Site Search, and Mobile Web On-Site Search. That said, their site performs great within Mobile App Accounts & Self-Service.
First benchmarked in April 2022.
Mobile Web
214 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
19 Guidelines · Performance:
Mobile Web On-Site Search
25 Guidelines · Performance:
Mobile Web Restaurant Lists & Menus
35 Guidelines · Performance:
Mobile Web Menu Item Pages
26 Guidelines · Performance:
Mobile Web Cart & Checkout
90 Guidelines · Performance:
Mobile Web Site-Wide Design & Interaction
19 Guidelines · Performance:
Mobile App
208 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
22 pages of Deliveroo’s e-commerce site, marked up with 170 best practice examples:
28 pages of Deliveroo’s e-commerce site, marked up with 158 best practice examples:
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 380 articles in the full public archive.