Benchmark Overview

Drs. Foster & Smith’s E-Commerce UX

This is a case study of Drs. Foster & Smith’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Drs. Foster & Smith’s Cart & Checkout performance is decent. For instance, Drs. Foster & Smith’s checkout has state of the art Flow and decent Layout yet suffers from mediocre Focus and poor Data Input.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 624.3

Data Input: 15 guidelines · Score: 68.5

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Guideline #1 Adhered High · Score: 60.9

Guideline #2 Issue Resolved · Score: 45.7

Guideline #3 Violated Low · Score: -22.8

Guideline #4 Adhered High · Score: 45.7

Guideline #5 Violated Low · Score: -15.2

Guideline #6 Violated High · Score: -30.5

Guideline #7 Violated High · Score: -15.2

Guideline #8 Issue Resolved · Score: 22.8

Guideline #9 Violated High · Score: -22.8

Guideline #10 Violated High · Score: -22.8

Guideline #11 Violated High · Score: -15.2

Guideline #12 Adhered High · Score: 15.2

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.2

Guideline #15 Adhered Low · Score: 7.6

Copywriting: 8 guidelines · Score: 11.4

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Guideline #16 Violated High · Score: -60.9

Guideline #17 Adhered High · Score: 45.7

Guideline #18 Violated High · Score: -45.7

Guideline #19 Adhered High · Score: 38.1

Guideline #20 Violated Low · Score: -19.0

Guideline #21 Adhered High · Score: 30.5

Guideline #22 Adhered High · Score: 15.2

Guideline #23 Adhered Low · Score: 7.6

Layout: 15 guidelines · Score: 175.1

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Guideline #24 Adhered Low · Score: 26.6

Guideline #25 Neutral · Score: 0.0

Guideline #26 Adhered High · Score: 53.3

Guideline #27 Adhered High · Score: 38.1

Guideline #29 Neutral · Score: 0.0

Guideline #30 Issue Resolved · Score: 38.1

Guideline #31 Violated High · Score: -45.7

Guideline #32 Adhered High · Score: 22.8

Guideline #33 Adhered Low · Score: 11.4

Guideline #34 Adhered High · Score: 22.8

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Violated Low · Score: -7.6

Guideline #37 Violated High · Score: -15.2

Guideline #38 Adhered High · Score: 15.2

Guideline #39 Adhered High · Score: 15.2

Navigation: 8 guidelines · Score: 83.7

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Guideline #40 Adhered High · Score: 45.7

Guideline #41 Adhered High · Score: 45.7

Guideline #42 Issue Resolved · Score: 45.7

Guideline #43 Violated High · Score: -38.1

Guideline #44 Adhered Low · Score: 15.2

Guideline #45 Violated Low · Score: -15.2

Guideline #46 Violated High · Score: -22.8

Guideline #47 Adhered Low · Score: 7.6

Flow: 7 guidelines · Score: 217.0

‘State of the Art’

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Guideline #48 Adhered High · Score: 53.3

Guideline #49 Neutral · Score: 0.0

Guideline #50 Issue Resolved · Score: 53.3

Guideline #51 Adhered Low · Score: 19.0

Guideline #52 Adhered High · Score: 30.5

Guideline #53 Adhered High · Score: 30.5

Guideline #54 Issue Resolved · Score: 30.5

Focus: 10 guidelines · Score: 68.5

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Guideline #55 Adhered High · Score: 60.9

Guideline #56 Violated High · Score: -60.9

Guideline #57 Adhered Low · Score: 19.0

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Adhered Low · Score: 19.0

Guideline #60 Issue Resolved · Score: 38.1

Guideline #61 Adhered High · Score: 38.1

Guideline #62 Violated High · Score: -30.5

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.2

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Drs. Foster & Smith’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Drs. Foster & Smith’s Desktop E-Commerce Design

5 pages of Drs. Foster & Smith’s e-commerce site, marked up with 27 best practice examples