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Eddie Bauer’s E-Commerce UX
This is a case study of Eddie Bauer’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
Eddie Bauer’s Cart & Checkout performance is decent. It is especially a state of the art Copywriting, state of the art Layout, and good Navigation that helps Eddie Bauer’s checkout UX. Do, however, watch out for their broken Data Input performance.
All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Eddie Bauer’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.
See methodology to read up on the evaluation criteria and scoring algorithm.
To read each guideline and review your own sites, you’ll need to get full access.
Eddie Bauer’s Desktop E-Commerce Design
5 pages of Eddie Bauer’s e-commerce site, marked up with 27 best practice examples
