Benchmark Overview

Eddie Bauer’s E-Commerce UX

This is a case study of Eddie Bauer’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Eddie Bauer’s Cart & Checkout performance is decent. It is especially a state of the art Copywriting, state of the art Layout, and good Navigation that helps Eddie Bauer’s checkout UX. Do, however, watch out for their broken Data Input performance.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 749.9

Data Input: 15 guidelines · Score: 30.5

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Guideline #1 Adhered High · Score: 60.9

Guideline #2 Violated High · Score: -45.7

Guideline #3 Violated Low · Score: -22.8

Guideline #4 Adhered High · Score: 45.7

Guideline #5 Violated Low · Score: -15.2

Guideline #6 Violated High · Score: -30.5

Guideline #7 Violated High · Score: -15.2

Guideline #8 Issue Resolved · Score: 22.8

Guideline #9 Violated High · Score: -22.8

Guideline #10 Issue Resolved · Score: 22.8

Guideline #11 Violated High · Score: -15.2

Guideline #12 Adhered High · Score: 15.2

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.2

Guideline #15 Adhered High · Score: 15.2

Copywriting: 8 guidelines · Score: 167.5

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Guideline #16 Adhered Low · Score: 30.5

Guideline #17 Adhered Low · Score: 22.8

Guideline #18 Issue Resolved · Score: 45.7

Guideline #19 Adhered Low · Score: 19.0

Guideline #20 Adhered Low · Score: 19.0

Guideline #21 Adhered High · Score: 30.5

Guideline #22 Adhered High · Score: 15.2

Guideline #23 Violated High · Score: -15.2

Layout: 15 guidelines · Score: 236.0

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Guideline #24 Adhered Low · Score: 26.6

Guideline #25 Adhered Low · Score: 26.6

Guideline #26 Adhered High · Score: 53.3

Guideline #27 Adhered High · Score: 38.1

Guideline #29 Violated High · Score: -38.1

Guideline #30 Issue Resolved · Score: 38.1

Guideline #31 Adhered High · Score: 45.7

Guideline #32 Adhered Low · Score: 11.4

Guideline #33 Violated Low · Score: -11.4

Guideline #34 Adhered High · Score: 22.8

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered High · Score: 15.2

Guideline #37 Violated High · Score: -15.2

Guideline #38 Adhered High · Score: 15.2

Guideline #39 Adhered Low · Score: 7.6

Navigation: 8 guidelines · Score: 121.8

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Guideline #40 Issue Resolved · Score: 45.7

Guideline #41 Adhered High · Score: 45.7

Guideline #42 Issue Resolved · Score: 45.7

Guideline #43 Violated High · Score: -38.1

Guideline #44 Neutral · Score: 0.0

Guideline #45 Adhered High · Score: 30.5

Guideline #46 Not Applicable · Score: 0.0

Guideline #47 Violated Low · Score: -7.6

Flow: 7 guidelines · Score: 64.7

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Guideline #48 Adhered High · Score: 53.3

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -53.3

Guideline #51 Adhered Low · Score: 19.0

Guideline #52 Adhered Low · Score: 15.2

Guideline #53 Neutral · Score: 0.0

Guideline #54 Issue Resolved · Score: 30.5

Focus: 10 guidelines · Score: 129.4

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Guideline #55 Adhered High · Score: 60.9

Guideline #56 Violated High · Score: -60.9

Guideline #57 Adhered High · Score: 38.1

Guideline #58 Adhered High · Score: 38.1

Guideline #59 Violated High · Score: -38.1

Guideline #60 Issue Resolved · Score: 38.1

Guideline #61 Issue Resolved · Score: 38.1

Guideline #62 Issue Resolved · Score: 30.5

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.2

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Eddie Bauer’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Eddie Bauer’s Desktop E-Commerce Design

5 pages of Eddie Bauer’s e-commerce site, marked up with 27 best practice examples