This is a case study of Elf Bar’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 517 design elements. 343 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
Elf Bar’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Elf Bar’s case study.
First benchmarked in August 2026.
Elf Bar’s UX Performance upgrade

Benchmark Chart
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
18 pages of Elf Bar’s ecommerce site, marked up with 172 best practice examples:
19 pages of Elf Bar’s ecommerce site, marked up with 180 best practice examples:
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Form Usability: Getting ‘Address Line 2’ Right
See all 457 articles in the full public archive.