This is a case study of FreshDirect’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
FreshDirect’s Cart & Checkout performance is mediocre. Notably, FreshDirect’s checkout performance is hampered by broken Flow and Focus, although this is helped somewhat by state of the art Copywriting and Navigation.