Guitar Center’s E-Commerce UX
This is a case study of Guitar Center’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 362 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Guitar Center’s overall e-commerce UX performance is mediocre. This is mainly due to broken On-Site Search, mediocre Product Lists & Filtering, and mediocre Product Page performances.
First benchmarked in September 2021, and reviewed 3 times since then, most recently in February 2023.
Overall UX Performance
526 Guidelines · Performance:
Desktop Web
260 Guidelines · Performance:
Homepage & Category Navigation
25 Guidelines · Performance:
On-Site Search
23 Guidelines · Performance:
Product Lists & Filtering
43 Guidelines · Performance:
Product Page
57 Guidelines · Performance:
Cart & Checkout
87 Guidelines · Performance:
Customer Accounts
16 Guidelines · Performance:
Site-Wide Features
9 Guidelines · Performance:
Mobile Web
266 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Guitar Center’s Desktop Web E-Commerce Design
23 pages of Guitar Center’s e-commerce site, marked up with 298 best practice examples:
Guitar Center’s Mobile Web E-Commerce Design
17 pages of Guitar Center’s e-commerce site, marked up with 152 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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See all 379 articles in the full public archive.