This is a case study of Lyko’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 517 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Lyko’s overall e-commerce UX performance is mediocre. Lyko’s UX performance in particular suffers from usability issues caused by poor On-Site Search, Product Page, and Product Lists & Filtering.
Overall UX Performance
517 Guidelines · Performance:
260 Guidelines · Performance:
Homepage & Category Navigation
32 Guidelines · Performance:
25 Guidelines · Performance:
Product Lists & Filtering
55 Guidelines · Performance:
60 Guidelines · Performance:
Cart & Checkout
70 Guidelines · Performance:
18 Guidelines · Performance:
257 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
25 pages of Lyko’s e-commerce site, marked up with 196 best practice examples:
24 pages of Lyko’s e-commerce site, marked up with 198 best practice examples:
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