Benchmark Overview

Market America’s E-Commerce UX

This is a case study of Market America’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Market America’s Cart & Checkout performance is broken. Market America’s checkout is particularly thwarted by usability issues related to broken Flow, Copywriting, and Layout. That said, their checkout performs great within Navigation.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: -85.2

Data Input: 15 guidelines · Score: -38.7

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Guideline #1 Violated High · Score: -62.0

Guideline #2 Adhered High · Score: 46.5

Guideline #3 Violated Low · Score: -23.2

Guideline #4 Adhered Low · Score: 23.2

Guideline #5 Violated Low · Score: -15.5

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Issue Resolved · Score: 23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Issue Resolved · Score: 23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered Low · Score: 7.7

Guideline #15 Adhered Low · Score: 7.7

Copywriting: 8 guidelines · Score: -50.3

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Guideline #16 Violated Low · Score: -31.0

Guideline #17 Adhered High · Score: 46.5

Guideline #18 Violated High · Score: -46.5

Guideline #19 Violated High · Score: -38.7

Guideline #20 Violated Low · Score: -19.4

Guideline #21 Adhered Low · Score: 15.5

Guideline #22 Adhered High · Score: 15.5

Guideline #23 Adhered Low · Score: 7.7

Layout: 15 guidelines · Score: -58.1

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Guideline #24 Violated Low · Score: -27.1

Guideline #25 Not Applicable · Score: 0.0

Guideline #26 Neutral · Score: 0.0

Guideline #27 Violated Low · Score: -19.4

Guideline #29 Adhered Low · Score: 19.4

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Violated High · Score: -46.5

Guideline #32 Violated Low · Score: -11.6

Guideline #33 Violated Low · Score: -11.6

Guideline #34 Neutral · Score: 0.0

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Violated Low · Score: -7.7

Guideline #37 Violated High · Score: -15.5

Guideline #38 Issue Resolved · Score: 15.5

Guideline #39 Adhered Low · Score: 7.7

Navigation: 8 guidelines · Score: 193.6

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Guideline #40 Issue Resolved · Score: 46.5

Guideline #41 Adhered High · Score: 46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Adhered High · Score: 38.7

Guideline #44 Violated High · Score: -31.0

Guideline #45 Adhered High · Score: 31.0

Guideline #46 Neutral · Score: 0.0

Guideline #47 Adhered High · Score: 15.5

Flow: 7 guidelines · Score: -38.7

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Guideline #48 Adhered High · Score: 54.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -54.2

Guideline #51 Violated High · Score: -38.7

Guideline #52 Neutral · Score: 0.0

Guideline #53 Adhered High · Score: 31.0

Guideline #54 Violated High · Score: -31.0

Focus: 10 guidelines · Score: -92.9

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Guideline #55 Violated High · Score: -62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Violated High · Score: -38.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -38.7

Guideline #60 Issue Resolved · Score: 38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Adhered Low · Score: 15.5

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Issue Resolved · Score: 15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Market America’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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