Benchmark Overview

OfficeMax’s E-Commerce UX

This is a case study of OfficeMax’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

OfficeMax’s Homepage & Category performance is broken. OfficeMax’s category experience is particularly thwarted by usability issues related to mediocre Site-Wide Layout, mediocre Main Navigation, and poor Intermediary Category Pages.

OfficeMax’s On-Site Search performance is broken. Some of OfficeMax’s biggest on-site search usability issues are due to mediocre Search Query Types, mediocre Results Logic & Guidance, and poor Results Layout & Filtering.

OfficeMax’s Cart & Checkout performance is poor. Some of OfficeMax’s biggest checkout usability issues are due to poor Flow, poor Focus, and broken Copywriting. That said, their checkout performs well within Navigation.

Poor
Acceptable
Good

Homepage & Category: 61 guidelines · Score: 365.3

Homepage: 15 guidelines · Score: 132.9

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Guideline #237 Adhered High · Score: 33.2

Guideline #240 Violated High · Score: -23.7

Guideline #242 Issue Resolved · Score: 23.7

Guideline #248 Adhered Low · Score: 11.9

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Neutral · Score: 0.0

Guideline #236 Adhered Low · Score: 7.1

Guideline #246 Adhered High · Score: 23.7

Guideline #249 Adhered Low · Score: 7.1

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered Low · Score: 7.1

Guideline #247 Neutral · Score: 0.0

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Violated High · Score: -9.5

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: -4.7

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Guideline #253 Violated High · Score: -33.2

Guideline #261 Violated High · Score: -23.7

Guideline #263 Neutral · Score: 0.0

Guideline #266 Violated High · Score: -23.7

Guideline #267 Violated High · Score: -33.2

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Adhered High · Score: 38.0

Guideline #282 Adhered Low · Score: 11.9

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.9

Guideline #278 Violated Low · Score: -9.5

Guideline #277 Adhered High · Score: 19.0

Guideline #318 Violated High · Score: -14.2

Main Navigation: 16 guidelines · Score: 163.7

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Guideline #287 Adhered High · Score: 33.2

Guideline #294 Neutral · Score: 0.0

Guideline #302 Violated High · Score: -33.2

Guideline #289 Adhered Low · Score: 11.9

Guideline #288 Adhered High · Score: 28.5

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Adhered High · Score: 19.0

Guideline #256 Neutral · Score: 0.0

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Violated High · Score: -14.2

Guideline #300 Violated High · Score: -9.5

Intermediary Category Pages: 6 guidelines · Score: 7.1

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Guideline #307 Neutral · Score: 0.0

Guideline #309 Violated Low · Score: -16.6

Guideline #308 Adhered High · Score: 23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Not Applicable · Score: 0.0

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 66.4

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Guideline #279 Neutral · Score: 0.0

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered High · Score: 23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Violated High · Score: -19.0

Guideline #290 Issue Resolved · Score: 14.2

Guideline #284 Violated High · Score: -14.2

Guideline #260 Issue Resolved · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Not Applicable · Score: 0.0

On-Site Search: 49 guidelines · Score: -67.2

Search Query Types: 12 guidelines · Score: -6.7

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Violated Low · Score: -26.9

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated Low · Score: -16.8

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Adhered Low · Score: 23.5

Guideline #344 Neutral · Score: 0.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Violated High · Score: -33.6

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: -36.9

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Violated Low · Score: -23.5

Guideline #339 Not Applicable · Score: 0.0

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Violated High · Score: -33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Not Applicable · Score: 0.0

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 50.4

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Violated Low · Score: -20.1

Guideline #361 Violated High · Score: -20.1

Guideline #356 Adhered Low · Score: 16.8

Guideline #369 Adhered High · Score: 40.3

Guideline #368 Violated High · Score: -33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 13.4

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Guideline #358 Violated Low · Score: -23.5

Guideline #362 Violated Low · Score: -23.5

Guideline #370 Adhered High · Score: 40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Violated High · Score: -33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -87.3

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Violated High · Score: -53.7

Guideline #386 Issue Resolved · Score: 47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Neutral · Score: 0.0

Guideline #376 Adhered High · Score: 53.7

Guideline #403 Violated High · Score: -47.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Violated High · Score: -33.6

Guideline #401 Violated High · Score: -26.9

Guideline #402 Adhered High · Score: 40.3

Cart & Checkout: 63 guidelines · Score: 183.4

Data Input: 15 guidelines · Score: -89.8

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Guideline #1 Violated High · Score: -59.9

Guideline #2 Violated Low · Score: -22.5

Guideline #3 Violated Low · Score: -22.5

Guideline #4 Adhered High · Score: 44.9

Guideline #5 Violated High · Score: -29.9

Guideline #6 Violated High · Score: -29.9

Guideline #7 Adhered Low · Score: 7.5

Guideline #8 Issue Resolved · Score: 22.5

Guideline #9 Violated High · Score: -22.5

Guideline #10 Violated High · Score: -22.5

Guideline #11 Adhered High · Score: 15.0

Guideline #12 Adhered High · Score: 15.0

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered High · Score: 15.0

Guideline #15 Neutral · Score: 0.0

Copywriting: 8 guidelines · Score: -48.7

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Guideline #16 Violated High · Score: -59.9

Guideline #17 Adhered Low · Score: 22.5

Guideline #18 Adhered High · Score: 44.9

Guideline #19 Violated High · Score: -37.4

Guideline #20 Adhered Low · Score: 18.7

Guideline #21 Violated High · Score: -29.9

Guideline #22 Violated High · Score: -15.0

Guideline #23 Adhered Low · Score: 7.5

Layout: 15 guidelines · Score: 138.5

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Guideline #24 Adhered High · Score: 52.4

Guideline #25 Adhered Low · Score: 26.2

Guideline #26 Adhered High · Score: 52.4

Guideline #27 Violated High · Score: -37.4

Guideline #29 Adhered Low · Score: 18.7

Guideline #30 Issue Resolved · Score: 37.4

Guideline #31 Violated High · Score: -44.9

Guideline #32 Adhered Low · Score: 11.2

Guideline #33 Adhered Low · Score: 11.2

Guideline #34 Adhered Low · Score: 11.2

Guideline #35 Violated High · Score: -22.5

Guideline #36 Adhered Low · Score: 7.5

Guideline #37 Adhered High · Score: 15.0

Guideline #38 Violated Low · Score: -7.5

Guideline #39 Adhered Low · Score: 7.5

Navigation: 8 guidelines · Score: 123.5

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Guideline #40 Issue Resolved · Score: 44.9

Guideline #41 Adhered High · Score: 44.9

Guideline #42 Issue Resolved · Score: 44.9

Guideline #43 Adhered Low · Score: 18.7

Guideline #44 Neutral · Score: 0.0

Guideline #45 Violated Low · Score: -15.0

Guideline #46 Violated High · Score: -22.5

Guideline #47 Adhered Low · Score: 7.5

Flow: 7 guidelines · Score: 11.2

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Guideline #48 Adhered High · Score: 52.4

Guideline #49 Violated Low · Score: -26.2

Guideline #50 Violated High · Score: -52.4

Guideline #51 Adhered High · Score: 37.4

Guideline #52 Violated High · Score: -29.9

Guideline #53 Neutral · Score: 0.0

Guideline #54 Issue Resolved · Score: 29.9

Focus: 10 guidelines · Score: 48.7

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Guideline #55 Adhered High · Score: 59.9

Guideline #56 Violated High · Score: -59.9

Guideline #57 Violated Low · Score: -18.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -37.4

Guideline #60 Issue Resolved · Score: 37.4

Guideline #61 Issue Resolved · Score: 37.4

Guideline #62 Adhered Low · Score: 15.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Issue Resolved · Score: 15.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, OfficeMax’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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