Benchmark Overview

PC Connection’s E-Commerce UX

This is a case study of PC Connection’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

PC Connection’s Homepage & Category performance is broken. Some of PC Connection’s biggest category usability issues are due to poor Site-Wide Layout, broken Intermediary Category Pages, and broken Homepage.

PC Connection’s Cart & Checkout performance is poor. PC Connection’s checkout is particularly thwarted by usability issues related to poor Focus, broken Copywriting, and broken Data Input.

Poor
Acceptable
Good

Homepage & Category: 61 guidelines · Score: 313.1

Homepage: 15 guidelines · Score: -68.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #237 Violated High · Score: -33.2

Guideline #240 Violated High · Score: -23.7

Guideline #242 Neutral · Score: 0.0

Guideline #248 Violated High · Score: -23.7

Guideline #235 Violated High · Score: -14.2

Guideline #238 Neutral · Score: 0.0

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Violated High · Score: -14.2

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Violated Low · Score: -7.1

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Violated Low · Score: -4.7

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 189.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #253 Adhered High · Score: 33.2

Guideline #261 Violated Low · Score: -11.9

Guideline #263 Violated High · Score: -33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Adhered Low · Score: 16.6

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Adhered High · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Adhered High · Score: 23.7

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Adhered High · Score: 19.0

Guideline #318 Violated High · Score: -14.2

Main Navigation: 16 guidelines · Score: 192.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered High · Score: 38.0

Guideline #302 Adhered High · Score: 33.2

Guideline #289 Violated High · Score: -23.7

Guideline #288 Adhered High · Score: 28.5

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Adhered High · Score: 28.5

Guideline #291 Neutral · Score: 0.0

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Violated High · Score: -23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Adhered Low · Score: 7.1

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: -54.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #307 Violated High · Score: -38.0

Guideline #309 Violated Low · Score: -16.6

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Violated High · Score: -23.7

Guideline #312 Not Applicable · Score: 0.0

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 54.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #279 Violated Low · Score: -11.9

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Violated High · Score: -23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Adhered High · Score: 19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Violated High · Score: -19.0

Cart & Checkout: 63 guidelines · Score: 82.4

Data Input: 15 guidelines · Score: -74.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #1 Violated High · Score: -59.9

Guideline #2 Adhered High · Score: 44.9

Guideline #3 Violated Low · Score: -22.5

Guideline #4 Violated Low · Score: -22.5

Guideline #5 Violated High · Score: -29.9

Guideline #6 Violated High · Score: -29.9

Guideline #7 Violated High · Score: -15.0

Guideline #8 Issue Resolved · Score: 22.5

Guideline #9 Violated High · Score: -22.5

Guideline #10 Issue Resolved · Score: 22.5

Guideline #11 Violated Low · Score: -7.5

Guideline #12 Adhered High · Score: 15.0

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.0

Guideline #15 Adhered High · Score: 15.0

Copywriting: 8 guidelines · Score: -71.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #16 Violated Low · Score: -29.9

Guideline #17 Adhered Low · Score: 22.5

Guideline #18 Adhered Low · Score: 22.5

Guideline #19 Violated High · Score: -37.4

Guideline #20 Violated Low · Score: -18.7

Guideline #21 Violated High · Score: -29.9

Guideline #22 Violated Low · Score: -7.5

Guideline #23 Adhered Low · Score: 7.5

Layout: 15 guidelines · Score: 93.6

Guidelines are only available in Baymard Premium — get full access today.

Guideline #24 Violated Low · Score: -26.2

Guideline #25 Adhered Low · Score: 26.2

Guideline #26 Adhered High · Score: 52.4

Guideline #27 Violated High · Score: -37.4

Guideline #29 Adhered Low · Score: 18.7

Guideline #30 Issue Resolved · Score: 37.4

Guideline #31 Violated Low · Score: -22.5

Guideline #32 Violated Low · Score: -11.2

Guideline #33 Adhered High · Score: 22.5

Guideline #34 Violated Low · Score: -11.2

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered Low · Score: 7.5

Guideline #37 Adhered High · Score: 15.0

Guideline #38 Adhered High · Score: 15.0

Guideline #39 Adhered Low · Score: 7.5

Navigation: 8 guidelines · Score: 44.9

Guidelines are only available in Baymard Premium — get full access today.

Guideline #40 Issue Resolved · Score: 44.9

Guideline #41 Violated High · Score: -44.9

Guideline #42 Issue Resolved · Score: 44.9

Guideline #43 Adhered High · Score: 37.4

Guideline #44 Neutral · Score: 0.0

Guideline #45 Neutral · Score: 0.0

Guideline #46 Violated High · Score: -22.5

Guideline #47 Violated High · Score: -15.0

Flow: 7 guidelines · Score: 52.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #48 Adhered Low · Score: 26.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -52.4

Guideline #51 Adhered Low · Score: 18.7

Guideline #52 Adhered Low · Score: 15.0

Guideline #53 Adhered Low · Score: 15.0

Guideline #54 Issue Resolved · Score: 29.9

Focus: 10 guidelines · Score: 37.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #55 Adhered High · Score: 59.9

Guideline #56 Violated High · Score: -59.9

Guideline #57 Violated Low · Score: -18.7

Guideline #58 Violated Low · Score: -18.7

Guideline #59 Neutral · Score: 0.0

Guideline #60 Issue Resolved · Score: 37.4

Guideline #61 Issue Resolved · Score: 37.4

Guideline #62 Adhered Low · Score: 15.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, PC Connection’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.