Benchmark Overview

PetMeds’ E-Commerce UX

This is a case study of PetMeds’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

PetMeds’ Cart & Checkout performance is poor. PetMeds’ checkout in particular suffers from usability issues caused by poor Layout, broken Focus, and broken Copywriting. That said, their checkout performs well within Navigation.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 167.5

Data Input: 15 guidelines · Score: -15.2

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Guideline #1 Violated High · Score: -60.9

Guideline #2 Issue Resolved · Score: 45.7

Guideline #3 Violated Low · Score: -22.8

Guideline #4 Adhered High · Score: 45.7

Guideline #5 Adhered Low · Score: 15.2

Guideline #6 Violated High · Score: -30.5

Guideline #7 Violated High · Score: -15.2

Guideline #8 Issue Resolved · Score: 22.8

Guideline #9 Violated High · Score: -22.8

Guideline #10 Violated High · Score: -22.8

Guideline #11 Violated High · Score: -15.2

Guideline #12 Adhered High · Score: 15.2

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.2

Guideline #15 Adhered High · Score: 15.2

Copywriting: 8 guidelines · Score: -41.9

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Guideline #16 Violated High · Score: -60.9

Guideline #17 Adhered High · Score: 45.7

Guideline #18 Violated Low · Score: -22.8

Guideline #19 Issue Resolved · Score: 38.1

Guideline #20 Violated Low · Score: -19.0

Guideline #21 Violated High · Score: -30.5

Guideline #22 Adhered High · Score: 15.2

Guideline #23 Violated Low · Score: -7.6

Layout: 15 guidelines · Score: 57.1

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Guideline #24 Violated Low · Score: -26.6

Guideline #25 Adhered High · Score: 53.3

Guideline #26 Adhered High · Score: 53.3

Guideline #27 Violated High · Score: -38.1

Guideline #29 Neutral · Score: 0.0

Guideline #30 Issue Resolved · Score: 38.1

Guideline #31 Violated High · Score: -45.7

Guideline #32 Violated Low · Score: -11.4

Guideline #33 Adhered High · Score: 22.8

Guideline #34 Adhered Low · Score: 11.4

Guideline #35 Violated High · Score: -22.8

Guideline #36 Adhered High · Score: 15.2

Guideline #37 Violated High · Score: -15.2

Guideline #38 Adhered Low · Score: 7.6

Guideline #39 Adhered High · Score: 15.2

Navigation: 8 guidelines · Score: 106.6

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Guideline #40 Adhered High · Score: 45.7

Guideline #41 Adhered High · Score: 45.7

Guideline #42 Issue Resolved · Score: 45.7

Guideline #43 Not Applicable · Score: 0.0

Guideline #44 Violated High · Score: -30.5

Guideline #45 Adhered High · Score: 30.5

Guideline #46 Violated High · Score: -22.8

Guideline #47 Violated Low · Score: -7.6

Flow: 7 guidelines · Score: 57.1

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Guideline #48 Adhered High · Score: 53.3

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -53.3

Guideline #51 Violated Low · Score: -19.0

Guideline #52 Adhered Low · Score: 15.2

Guideline #53 Adhered High · Score: 30.5

Guideline #54 Issue Resolved · Score: 30.5

Focus: 10 guidelines · Score: 3.8

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Guideline #55 Adhered High · Score: 60.9

Guideline #56 Violated High · Score: -60.9

Guideline #57 Violated High · Score: -38.1

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated Low · Score: -19.0

Guideline #60 Adhered High · Score: 38.1

Guideline #61 Issue Resolved · Score: 38.1

Guideline #62 Violated High · Score: -30.5

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Issue Resolved · Score: 15.2

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, PetMeds’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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PetMeds’ Desktop E-Commerce Design

4 pages of PetMeds’ e-commerce site, marked up with 30 best practice examples