This is a case study of REI’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 837 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
REI’s overall e-commerce UX performance is decent. Notably, REI has a perfect Customer Accounts UX performance.
First benchmarked in April 7, 2012, and reviewed 26 times since then, most recently May 30, 2023.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
29 pages of REI’s e-commerce site, marked up with 365 best practice examples:
24 pages of REI’s e-commerce site, marked up with 296 best practice examples:
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See all 363 articles in the full public archive.