Benchmark Overview

Shoebuy.com’s E-Commerce UX

This is a case study of Shoebuy.com’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Shoebuy.com’s On-Site Search performance is mediocre. Notably, Shoebuy.com’s on-site search performance is hampered by broken Search Autocomplete and Search Form & Logic, although this is helped somewhat by state of the art Search Query Types.

Shoebuy.com’s Cart & Checkout performance is poor. Some of Shoebuy.com’s biggest checkout usability issues are due to poor Layout, broken Copywriting, and broken Data Input. That said, their checkout performs well within Navigation.

Poor
Acceptable
Good

On-Site Search: 49 guidelines · Score: 342.5

Search Query Types: 12 guidelines · Score: 228.3

‘State of the Art’

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Adhered High · Score: 53.7

Guideline #340 Adhered High · Score: 33.6

Guideline #335 Adhered High · Score: 33.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Adhered Low · Score: 23.5

Guideline #344 Violated High · Score: -47.0

Guideline #399 Adhered Low · Score: 16.8

Guideline #338 Adhered High · Score: 33.6

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: -94.0

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Violated High · Score: -33.6

Guideline #407 Violated High · Score: -47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Violated High · Score: -33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Not Applicable · Score: 0.0

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: -60.4

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Guideline #359 Violated High · Score: -40.3

Guideline #404 Not Applicable · Score: 0.0

Guideline #361 Violated High · Score: -20.1

Guideline #356 Not Applicable · Score: 0.0

Guideline #369 Not Applicable · Score: 0.0

Guideline #368 Not Applicable · Score: 0.0

Guideline #363 Not Applicable · Score: 0.0

Results Logic & Guidance: 8 guidelines · Score: 94.0

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Guideline #358 Adhered High · Score: 47.0

Guideline #362 Violated High · Score: -47.0

Guideline #370 Adhered High · Score: 40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Not Applicable · Score: 0.0

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 174.6

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Issue Resolved · Score: 53.7

Guideline #386 Violated High · Score: -47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Adhered High · Score: 33.6

Guideline #376 Adhered High · Score: 53.7

Guideline #403 Adhered High · Score: 47.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Issue Resolved · Score: 33.6

Guideline #401 Issue Resolved · Score: 26.9

Guideline #402 Adhered High · Score: 40.3

Cart & Checkout: 63 guidelines · Score: 244.0

Data Input: 15 guidelines · Score: -15.5

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Guideline #1 Violated High · Score: -62.0

Guideline #2 Adhered High · Score: 46.5

Guideline #3 Adhered Low · Score: 23.2

Guideline #4 Adhered Low · Score: 23.2

Guideline #5 Violated High · Score: -31.0

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Issue Resolved · Score: 23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Issue Resolved · Score: 23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.5

Guideline #15 Violated Low · Score: -7.7

Copywriting: 8 guidelines · Score: -34.9

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Guideline #16 Violated High · Score: -62.0

Guideline #17 Neutral · Score: 0.0

Guideline #18 Adhered High · Score: 46.5

Guideline #19 Adhered High · Score: 38.7

Guideline #20 Violated Low · Score: -19.4

Guideline #21 Violated High · Score: -31.0

Guideline #22 Violated High · Score: -15.5

Guideline #23 Adhered Low · Score: 7.7

Layout: 15 guidelines · Score: 58.1

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Guideline #24 Neutral · Score: 0.0

Guideline #25 Adhered Low · Score: 27.1

Guideline #26 Violated High · Score: -54.2

Guideline #27 Adhered High · Score: 38.7

Guideline #29 Neutral · Score: 0.0

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Violated High · Score: -46.5

Guideline #32 Adhered Low · Score: 11.6

Guideline #33 Adhered High · Score: 23.2

Guideline #34 Violated High · Score: -23.2

Guideline #35 Adhered Low · Score: 11.6

Guideline #36 Violated High · Score: -15.5

Guideline #37 Adhered High · Score: 15.5

Guideline #38 Issue Resolved · Score: 15.5

Guideline #39 Adhered High · Score: 15.5

Navigation: 8 guidelines · Score: 123.9

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Guideline #40 Issue Resolved · Score: 46.5

Guideline #41 Adhered High · Score: 46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Violated High · Score: -38.7

Guideline #44 Violated Low · Score: -15.5

Guideline #45 Adhered High · Score: 31.0

Guideline #46 Adhered High · Score: 23.2

Guideline #47 Violated High · Score: -15.5

Flow: 7 guidelines · Score: 34.9

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Guideline #48 Adhered High · Score: 54.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Violated High · Score: -54.2

Guideline #51 Adhered Low · Score: 19.4

Guideline #52 Not Applicable · Score: 0.0

Guideline #53 Violated Low · Score: -15.5

Guideline #54 Issue Resolved · Score: 31.0

Focus: 10 guidelines · Score: 77.4

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Guideline #55 Adhered High · Score: 62.0

Guideline #56 Not Applicable · Score: 0.0

Guideline #57 Violated High · Score: -38.7

Guideline #58 Not Applicable · Score: 0.0

Guideline #59 Violated High · Score: -38.7

Guideline #60 Adhered High · Score: 38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Issue Resolved · Score: 31.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Shoebuy.com’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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