This is a case study of ShopNBC’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape
ShopNBC’s Cart & Checkout performance is broken. ShopNBC’s checkout in particular suffers from usability issues caused by broken Navigation, Layout, and Data Input. That said, their checkout performs great within Copywriting.