Benchmark Overview

Sony’s E-Commerce UX

This is a case study of Sony’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Sony’s Homepage & Category performance is acceptable. Notably, Sony’s category performance is hampered by mediocre Main Navigation and Site-Wide Layout, although this is helped somewhat by good Category Taxonomy.

Sony’s Cart & Checkout performance is poor. Sony’s checkout in particular suffers from usability issues caused by broken Focus and Data Input. That said, their checkout performs well within Copywriting.

Poor
Acceptable
Good

Homepage & Category: 61 guidelines · Score: 650.0

Homepage: 15 guidelines · Score: 135.2

Guidelines are only available in Baymard Premium — get full access today.

Guideline #237 Adhered High · Score: 33.2

Guideline #240 Neutral · Score: 0.0

Guideline #242 Issue Resolved · Score: 23.7

Guideline #248 Adhered High · Score: 23.7

Guideline #235 Adhered Low · Score: 7.1

Guideline #238 Adhered High · Score: 23.7

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Violated Low · Score: -7.1

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated Low · Score: -7.1

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 253.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #253 Violated High · Score: -33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Adhered Low · Score: 16.6

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Issue Resolved · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Adhered High · Score: 23.7

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Issue Resolved · Score: 19.0

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 170.8

Guidelines are only available in Baymard Premium — get full access today.

Guideline #287 Violated High · Score: -33.2

Guideline #294 Not Applicable · Score: 0.0

Guideline #302 Adhered High · Score: 33.2

Guideline #289 Issue Resolved · Score: 23.7

Guideline #288 Not Applicable · Score: 0.0

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Violated High · Score: -19.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Adhered High · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Adhered High · Score: 14.2

Guideline #300 Not Applicable · Score: 0.0

Intermediary Category Pages: 6 guidelines · Score: 23.7

Guidelines are only available in Baymard Premium — get full access today.

Guideline #307 Adhered High · Score: 38.0

Guideline #309 Adhered High · Score: 33.2

Guideline #308 Violated High · Score: -23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Violated High · Score: -23.7

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 66.4

Guidelines are only available in Baymard Premium — get full access today.

Guideline #279 Neutral · Score: 0.0

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Violated High · Score: -23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Violated High · Score: -19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Adhered High · Score: 9.5

Guideline #273 Not Applicable · Score: 0.0

Cart & Checkout: 63 guidelines · Score: 247.8

Data Input: 15 guidelines · Score: -46.5

Guidelines are only available in Baymard Premium — get full access today.

Guideline #1 Adhered High · Score: 62.0

Guideline #2 Violated High · Score: -46.5

Guideline #3 Violated High · Score: -46.5

Guideline #4 Adhered High · Score: 46.5

Guideline #5 Violated High · Score: -31.0

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Issue Resolved · Score: 23.2

Guideline #9 Violated High · Score: -23.2

Guideline #10 Issue Resolved · Score: 23.2

Guideline #11 Violated High · Score: -15.5

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Adhered Low · Score: 7.7

Guideline #15 Violated High · Score: -15.5

Copywriting: 8 guidelines · Score: 112.3

Guidelines are only available in Baymard Premium — get full access today.

Guideline #16 Neutral · Score: 0.0

Guideline #17 Adhered High · Score: 46.5

Guideline #18 Adhered High · Score: 46.5

Guideline #19 Violated High · Score: -38.7

Guideline #20 Adhered Low · Score: 19.4

Guideline #21 Adhered Low · Score: 15.5

Guideline #22 Adhered High · Score: 15.5

Guideline #23 Adhered Low · Score: 7.7

Layout: 15 guidelines · Score: 120.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #24 Adhered High · Score: 54.2

Guideline #25 Not Applicable · Score: 0.0

Guideline #26 Adhered High · Score: 54.2

Guideline #27 Violated High · Score: -38.7

Guideline #29 Neutral · Score: 0.0

Guideline #30 Adhered Low · Score: 19.4

Guideline #31 Violated High · Score: -46.5

Guideline #32 Neutral · Score: 0.0

Guideline #33 Adhered High · Score: 23.2

Guideline #34 Adhered High · Score: 23.2

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Violated High · Score: -15.5

Guideline #37 Adhered High · Score: 15.5

Guideline #38 Adhered High · Score: 15.5

Guideline #39 Adhered High · Score: 15.5

Navigation: 8 guidelines · Score: 62.0

Guidelines are only available in Baymard Premium — get full access today.

Guideline #40 Issue Resolved · Score: 46.5

Guideline #41 Violated Low · Score: -23.2

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Violated High · Score: -38.7

Guideline #44 Adhered Low · Score: 15.5

Guideline #45 Adhered High · Score: 31.0

Guideline #46 Not Applicable · Score: 0.0

Guideline #47 Violated High · Score: -15.5

Flow: 7 guidelines · Score: 58.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #48 Violated High · Score: -54.2

Guideline #49 Adhered High · Score: 54.2

Guideline #50 Violated High · Score: -54.2

Guideline #51 Adhered Low · Score: 19.4

Guideline #52 Adhered High · Score: 31.0

Guideline #53 Adhered High · Score: 31.0

Guideline #54 Issue Resolved · Score: 31.0

Focus: 10 guidelines · Score: -58.1

Guidelines are only available in Baymard Premium — get full access today.

Guideline #55 Violated High · Score: -62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Adhered High · Score: 38.7

Guideline #58 Adhered Low · Score: 19.4

Guideline #59 Violated High · Score: -38.7

Guideline #60 Violated High · Score: -38.7

Guideline #61 Adhered High · Score: 38.7

Guideline #62 Issue Resolved · Score: 31.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Adhered High · Score: 15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Sony’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.