Victoria’s Secret UX Case Study
This is a case study of Victoria’s Secret’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 812 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Victoria’s Secret’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken Order Tracking & Returns, poor Homepage & Category, and poor On-Site Search.
First benchmarked in April 2012, and reviewed 24 times since then, most recently in February 2023.
Performance: 36.4Mediocre
URL: victoriassecret.com/us/
UX Award Winner (see all):
Cart & Checkout (mobile)Top 1%
Overall UX Performance
832 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Victoria’s Secret’s Desktop Web E-Commerce Design
28 pages of Victoria’s Secret’s e-commerce site, marked up with 323 best practice examples:
Victoria’s Secret’s Mobile Web E-Commerce Design
19 pages of Victoria’s Secret’s e-commerce site, marked up with 273 best practice examples:
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See all 402 articles in the full public archive.