Victoria’s Secret UX Case Study
This is a case study of Victoria’s Secret’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 520 design elements. 255 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Victoria’s Secret’s overall e-commerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Victoria’s Secret’s case study.
First benchmarked in April 2012, and reviewed 25 times since then, most recently in December 2024.
Victoria’s Secret’s UX Performance upgrade
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Victoria’s Secret’s Desktop Web E-Commerce Design
30 pages of Victoria’s Secret’s e-commerce site, marked up with 226 best practice examples:
Victoria’s Secret’s Mobile Web E-Commerce Design
26 pages of Victoria’s Secret’s e-commerce site, marked up with 221 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.